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Few voices in the crypto space have had as much impact or are as well known as Cobie. He is one of the first influential voices most people follow when setting up a crypto Twitter (X) account. Known for his sharp market insights, unfiltered opinions, and deep industry knowledge, Cobie has built a reputation as one of the most influential personalities in the digital assets space. He’s also built up a bit of a mysterious aura that we will dive into in this article.
Whether he’s breaking down complex market trends, debating industry narratives, or calling out bad actors, Cobie has earned the respect of traders, developers, and crypto enthusiasts alike. His mix of humor, transparency, and deep understanding of the crypto space has made him a must-follow figure in the world of crypto, and Web3. In this “Who is Cobie” guide, we’ll take a closer look at the man behind the name and uncover what makes him so influential.
Jordan Fish & His Alter Ego Cobie: Summary
Cobie, whose real name is Jordan Fish, is a prominent crypto investor, commentator, and former co-host of the popular UpOnly podcast. Rising to prominence through his in-depth market analysis and candid takes on Twitter, he has become a key voice in the industry, often setting the tone for broader crypto discussions. With a background in tech and a deep understanding of decentralized finance, Cobie advocates for long-term thinking in crypto markets and challenges hype-driven narratives.
Beyond his social media presence, Cobie has played a role in investing in early-stage crypto projects, supporting blockchain innovation, and fostering community-driven initiatives. His insights into , altcoins, and Web3 have helped shape discussions around market cycles, regulation, and the future of decentralized systems. As crypto continues to evolve, Cobie remains an influential figure, offering both a critical and forward-thinking perspective on the industry’s most pressing topics.
Key Takeaways
- Cobie’s Rise to Prominence: Gained recognition in the crypto space through his insightful market analysis, candid Twitter commentary, and co-hosting the UpOnly podcast.
- UpOnly Podcast Influence: Through UpOnly, Cobie interviewed top figures in crypto, including founders, investors, and traders, helping shape public narratives around Bitcoin, DeFi, and Web3.
- Highly Respected Amongst Crypto Twitter: Cobie’s calm and knowledgeable nature has made him one of the most respected personalities on Crypto Twitter. This reputation also gave him the opportunity to interview some of the most influential figures in the crypto space.
- Market Cycle Expertise: Known for his deep understanding of crypto market cycles, Cobie has consistently provided sharp insights into bull and bear trends, often ahead of the curve.
- Crypto Philanthropy: He has donated significant funds to crypto-related charitable causes, including supporting builders and funding public goods initiatives within the Web3 ecosystem.
- Notable Investments: An early investor in multiple crypto projects, Cobie has backed innovative blockchain startups and DeFi protocols that have gained mainstream adoption.
- Advocate for Transparency: Frequently calls out scams, shady projects, and unethical behavior in the crypto industry, reinforcing his reputation as a trusted voice in the space.
Who is Cobie?
Cobie is a complex character that has left a lasting impact on the crypto world, especially crypto twitter. While some of Cobie’s tweets may seem like rants or memes, they often carry meaningful messages. He is known for sharing puns, jokes about cryptocurrency regulations, and memes about the web3 market. Despite the humor, his opinions are taken seriously and closely followed by major players in the industry. That means there’s a lot to break down, so let’s jump right into it.
Cobie’s Early Life and Education
Jordan Fish, better known as Cobie, was born and raised in the United Kingdom – if you couldn’t already tell from his charming accent heard in his podcasts. From a young age, he showed a strong interest in technology, gaming, and online communities, which later influenced his approach to cryptocurrency and DeFi. He attended the University of Bristol, where he studied Computer Science, a field that gave him the technical expertise to understand blockchain networks, cryptographic security, and decentralized systems. His time at university exposed him to early internet culture, digital economies, and new forms of financial technology, all of which played a role in his eventual transition into crypto.
Jordan Fish: Career in Tech and Product Management
After graduating from university, Cobie transitioned into the tech industry, working in product management and growth-focused roles at several startups. He specialized in scaling online platforms, digital payments, and user engagement strategies, which provided him with firsthand experience in building and managing digital products. His analytical mindset and deep understanding of digital systems made him a valuable asset in the emerging fintech and digital asset sectors. This combination of skills and experience provided Cobie with the perfect foundation for analyzing the cryptocurrency ecosystem.
During this time, Cobie also became deeply interested in alternative financial models and decentralized applications, following the evolution of online economies, particularly in gaming and digital currencies. His curiosity about financial disruption eventually led him to Bitcoin, Ethereum, and the broader cryptocurrency ecosystem.
Cobie’s First Step into Crypto
Cobie’s first foray into cryptocurrency came through Bitcoin, which he realized was a game-changer early on. As he explored the space further, he became more involved in altcoin trading, DeFi projects, and decentralized applications. He sought out altcoins due to their high beta nature and used them as a way to accumulate more Bitcoin and eventually Ethereum. His ability to break down complex financial concepts, combined with his blunt and humorous approach, quickly made him stand out in the crypto community.
By the mid-2010s, Cobie had fully transitioned into crypto, making early investments in emerging blockchain projects and engaging with the growing online crypto community. His reputation for sharp market analysis, calling out scams, and accurately predicting industry trends helped him gain a following, setting the stage for his rise as one of the most influential voices in the crypto space.
What Does Cobie Do?
If you had to boil Cobie down to a single title, perhaps the best term would be a crypto figurehead. However, he is much more than that. Part builder, part market commentator, part crypto champion. He has established himself as a leading voice in the cryptocurrency world, gaining recognition as an investor, analyst, but most notably a market and industry commentator.
Over the past decade, he has built a strong following through his sharp market insights, unfiltered takes on industry developments, and role as co-host of the UpOnly podcast. Known for his deep understanding of market cycles, Cobie has a reputation for calling out bad actors, highlighting key trends, and providing candid assessments of the crypto landscape.
His expertise in blockchain technology, decentralized finance, and NFTs has made him a go-to source for traders, investors, and enthusiasts alike. The crypto community has typically looked towards Cobie as a calm, neutral, arbiter of the space, who often provided as close to an unbiased opinion as one can find in such a chaotic industry as crypto.
However, he is not just a cryptocurrency commentator, Cobie has also been actively involved in early-stage investments across the blockchain ecosystem, backing projects that have gone on to shape the industry. Additionally, he has played a pivotal role in exposing fraud, uncovering insider trading, and advocating for greater transparency in crypto markets. Simply put, he is a leader in the world of crypto twitter. With a unique blend of humor, technical acumen, and cultural awareness, Cobie continues to be one of the most influential and widely respected figures in the Web3 space.
Take a look at this table highlighting what Cobie is known for.
| Aspect | Description |
| Primary Role |
Crypto figurehead, market commentator, investor, and analyst
|
| Podcast |
Co-host of the UpOnly podcast
|
| Reputation |
Known for sharp market insights, unfiltered opinions, and accurate analysis of market cycles
|
| Industry Contributions |
Calls out bad actors, highlights trends, and provides unbiased assessments of the crypto landscape
|
| Areas of Expertise |
Blockchain technology, decentralized finance (DeFi), and NFTs
|
| Community Perception |
Seen as a calm, neutral arbiter in the volatile crypto space
|
| Investment Activity |
Actively involved in early-stage blockchain investments, backing impactful projects
|
| Advocacy and Transparency |
Exposes fraud, investigates insider trading, and promotes market transparency
|
| Influence |
Recognized as a key voice on Crypto Twitter and a respected thought leader in Web3
|
| Unique Traits |
Combines humor, technical knowledge, and cultural awareness
|
Cobie’s 12-Year Journey in Crypto: Notable Milestones
Since entering the crypto space in the early 2010s, Cobie has gone through multiple cycles of booms and busts, refining his views on blockchain technology and market behavior. He has experienced his share of big wins and big losses. His journey is marked by a series of major milestones, from launching a cryptocurrency to shaping conversations around the biggest events in the industry.
Maxcoin Creation
One of Cobie’s earliest ventures into cryptocurrency was Maxcoin, a Bitcoin fork launched in 2014 in collaboration with Max Keiser, a well-known financial broadcaster and Bitcoin advocate. The project aimed to create a faster and more efficient version of Bitcoin, using Keccak cryptographic hashing instead of SHA-256. Maxcoin was one of the very first celebrity/influencer inspired cryptocurrencies created. Nowadays influencer coins are all the rage – look no further than the Iggy Izalea or Hawk Tuah memecoins for proof.
However, the crypto market soon turned south and Maxcoin followed suit. Despite the early excitement, Maxcoin struggled with adoption and price volatility, eventually fading into obscurity. Cobie then took a step back from crypto, but not without learning some important lessons, like the fact that technicals aren’t the only, or even the primary, driver of prices in the crypto market.
The experience, however, gave Cobie firsthand insight into the challenges of launching, maintaining, and marketing a cryptocurrency. It served as an important lesson in how hype-driven narratives influence crypto markets.
Cobie’s Contribution to Lido
Cobie played a significant role in the growth of Lido Finance, the leading liquid staking platform that allows users to stake ETH and other assets while retaining liquidity through stETH (Lido Staked Ethereum). As an early supporter, Cobie was vocal about Lido’s potential, helping bring awareness to the protocol when Ethereum’s shift to Proof-of-Stake (PoS) became a major industry topic.
His public endorsements and financial backing helped Lido gain early traction, attracting more liquidity and users. Lido quickly became one of the largest DeFi protocols by Total Value Locked (TVL). Today, Lido remains the largest liquid staking platform in DeFi, and Cobie’s early influence was a key factor in its initial and continued success.
UpOnly Podcast by Cobie
He co-founded the UpOnly podcast with crypto trader Ledger (Brian Krogsgard), creating one of the most influential crypto-focused podcasts in the space. Launched during the DeFi summer of 2020, the show quickly became a go-to resource for traders, investors, and industry leaders. UpOnly rode the wave of crypto podcast popularity during the Covid-19 lockdowns when so many people where tuned into the crypto markets and crypto Twitter.
UpOnly featured some of the biggest names in crypto, including Ethereum co-founder Vitalik Buterin, FTX’s Sam Bankman-Fried (SBF) before his downfall, and other top figures from DeFi, NFTs, and Web3. The podcast stood out for its long-form, candid discussions, covering market trends, regulatory issues, and insider perspectives on the industry’s highs and lows.
Cobie’s Role in Uncovering Insider Trading at Coinbase
One of Cobie’s most impactful moments in crypto came in 2022 when he helped uncover insider trading at Coinbase. If you don’t remember this story we highly recommend reading up on it. Using blockchain analytics, he identified suspicious wallet activity linked to upcoming token listings on Coinbase, suggesting that someone was front-running public announcements. Well, it turns out Cobie was onto something.
His findings sparked an internal investigation at Coinbase and ultimately led to the arrest of a former Coinbase product manager, who was charged with wire fraud and insider trading. Cobie’s role in exposing this case highlighted the power of on-chain transparency and reinforced his reputation as a key industry watchdog.
How the FTX Crash Affected Cobie?
The FTX collapse in November 2022 was one of the biggest shocks in crypto history, wiping out billions in user funds. Cobie, like many in the space, was caught off guard by the sheer scale of fraud conducted by Sam Bankman-Fried. Having previously interviewed SBF on UpOnly, Cobie was vocal in his criticism of the exchange’s mismanagement and called for greater transparency in centralized finance (CeFi).
Despite the market turmoil, Cobie remained active, using his platform to support affected traders and advocate for stronger self-custody practices.
But in reality, the FTX collapse had a significant impact on Cobie, as his UpOnly show had partnered with FTX. Following the exchange’s bankruptcy, Cobie took a break, UpOnly was put on hold, and he stayed out of the public eye for nearly a year. The podcast has since discontinued, and no new videos have been uploaded to the channel for over two years now.
Cobie’s Popularity in Crypto: Peaks, Dips, and Comebacks
Over the years, Cobie’s influence in crypto has seen multiple highs and lows, often reflecting broader market trends. His popularity surged during major bull markets, particularly in 2017 and 2021, when he was at the forefront of key narratives like DeFi, NFTs, and Ethereum scaling.
However, during bear markets, Cobie has occasionally taken breaks from the crypto spotlight, only to return when the industry needs sharp analysis and thought leadership. His ability to reinvent himself, call out industry issues, and adapt to changing market conditions has kept him relevant across multiple cycles.
Cobie’s Crypto Portfolio & Net Worth
Like many of the early Bitcoin adopters who have stuck around in crypto throughout the years, Cobie has amassed quite a bit of wealth. Estimates of his net worth are in the 9 figure range, somewhere north of 100 million dollars. As a public figure in crypto with a lot of wealth and network reach, he has been able to invest in the early stages of many prominent crypto projects. Here is a glimpse at some of his top holdings in his private investment portfolio.
Not only did Cobie invest early in Bitcoin way back in 2013, but he was also an early investor in Ethereum, and made plenty of money from his involvement with Lido Finance.
Despite his status and track record of success, Cobie has remained relatively private about his exact financial standing. That is in stark contrast to the majority of crypto personalities who flaunt their wealth on social media and talk about sports cars, private jets, and luxury watches. Cobie maintains a humble and often humorous approach to discussing money. He continues to have a long-term conviction and outlook on crypto assets rather than short-term speculation.
While his exact net worth is unknown, Cobie’s extensive involvement in the industry, early investments, and influence suggest that he remains one of the more financially successful figures in the crypto space. Cobie does not post much about his specific spot crypto holdings or trades, but he does post about his investments in Ethena and Echo somewhat frequently.
Cobie’s Take on Bitcoin & Altcoins
Cobie has been an influential figure since his entry into the crypto space in 2012. His perspectives on Bitcoin and altcoins have significantly influenced both new and seasoned investors. He believes a crypto trader’s skills are only tested in a bear market. Bull markets can give successful trades but it doesn’t make you good at your trading skills.
“I got lucky very early; I bought at really good times, and very early on, I made some good altcoin trades that set me in a profitable position. I thought probably I am really good at this thing called crypto trading. But anyone who thinks they are just good when they just started is wrong. If you manage to join in a bull market and manage to successfully trade altcoins, that doesn’t mean you are good at it.” – Cobie
What Cobie Thinks About Bitcoin?
Cobie regards Bitcoin as the foundational asset in the cryptocurrency ecosystem, and for a long time denominated his entire portfolio in BTC. He sees Bitcoin’s role as a store of value, or digital gold. In his view, Bitcoin’s decentralized nature and limited supply make it a hedge against traditional financial systems. Cobie deeply values the immutable nature of the king coin programmed by Satoshi.
Does Cobie Like Altcoins?
While he still sees Bitcoin as the most important cryptocurrency, Cobie is no stranger to the altcoin market. He believes that altcoins present both opportunities and risks, and can act as higher beta bets. Cobie has noted that many altcoins lack substantial use cases and are often driven by speculative trading rather than fundamental value. He learned how hype can drive the crypto markets way back in his Maxcoin days. Cobie advises investors to conduct thorough research and remain cautious of projects that promise quick returns without solid technological backing.
Cobie’s Crypto Market Predictions & Analysis
Cobie’s analytical skills are evident in his market predictions. In August 2023, he accurately anticipated the market’s reaction to the approval of a spot Bitcoin ETF, showcasing his deep understanding of the psychology in the crypto market.
He had a good feel for the approach that the regulatory agencies were taking to crypto, and understood that at some point they would inevitably have to approve the ETFs because there was no valid reason to deny them. His knack for spotting trends early has made him a go-to voice in the crypto world.
Cobie’s Survival Guide to Crypto
Cobie, known for his sharp market insights and unfiltered takes on the crypto industry, has shared (in the past) a practical survival guide for navigating the volatile world of digital assets. His approach is built on hard-earned lessons from years of trading, investing, and observing cycles of boom and bust. Whether you’re a beginner or a seasoned trader, Cobie’s strategies emphasize risk management, skepticism, and emotional discipline.
Cobie stresses the importance of recognizing the cyclical nature of crypto markets. He advises newcomers to avoid FOMO (fear of missing out) during bull runs and to remain patient during downturns, as history has shown that overhyped projects often collapse while strong fundamentals endure.
Cobie believes that investors should spread their crypto investments across different assets. Just like Voldemort split his soul into several horcruxes, diversifying your portfolio gives you more chances to win big while protecting you from a few big losses. He opines that having your net worth spread across various cryptocurrencies and blockchains helps lower the risk of losing everything if one asset fails or if there’s an exchange hack.
Cobie’s Top 4 Lessons for Navigating the Crypto Market
- Embrace Mistakes as Learning Opportunities: Every loss or misstep is a valuable lesson that refines your trading and investment strategies. So as per Cobie, making mistakes is the first step of learning.
- Prioritize Value Accumulation: Cobie suggests trading altcoins and trending assets wisely to grow ones holdings in valuable assets like Bitcoin and Ethereum. He also warns against chasing memecoins if traders are not comfortable with high risk.
- Focus on Liquidity and Risk Management: Understanding and managing liquidity is crucial. The crypto influencer urges traders to avoid locking into positions that could leave one exposed during market downturns.
- Adapt and Evolve Your Investment Thesis: According to Jordan Fish, investors should regularly review and adjust their strategies as the market evolves. For example, Cobie himself switched from using Bitcoin to Ethereum as his main way of measuring value. Thus, reflecting his belief in Ethereum’s growing importance.
Conclusion: Who is Cobie in Crypto?
Cobie has cemented his place as one of the most influential voices in crypto, combining deep industry knowledge with a no-nonsense approach to market analysis. From launching projects like Maxcoin to uncovering fraud and shaping DeFi adoption, his impact on the space is undeniable.
In recent years, Cobie has been a bit less active on the video production side of things. However, he has hinted at potentially restarting UpOnly if he’s able to put together an impressive enough guest list. Even his X account is less active nowadays, and Cobie frequently goes multiple days or even weeks between posts.
That said, Cobie has not disappeared, and continues to moderate crypto sentiment and do his best to educate the community. As crypto continues to evolve, Cobie’s role as a commentator, investor, and thought leader will likely remain just as significant, with his audience looking to him for insight into the next wave crypto adoption.
Frequently Asked Questions
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References
- DuaCrypto. “Heard of Cobie? 12 Years Ago, Just Another Bitcoin Newbie.” Medium, https://medium.com/@duacrypto/heard-of-cobie-12-years-ago-just-another-bitcoin-newbie-e05dd3038506
- “Cobie: Crypto Portfolio.” Dropstab, https://dropstab.com/investors/cobie/portfolio
- “Cobie’s Survival Guide to Crypto.” YouTube, https://www.youtube.com/watch?v=FPctaG2Kn0I
- “Former Coinbase Insider Sentenced in First Ever Cryptocurrency Insider Trading Case.” U.S. Department of Justice, https://www.justice.gov/usao-sdny/pr/former-coinbase-insider-sentenced-first-ever-cryptocurrency-insider-trading-case
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