Brian Armstrong: Coinbase Journey, Net Worth & Portfolio

By Alex Benfield

Last Updated: Feb 19, 2025

Co-author

By Manisha Mishra

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Who is Brian Armstrong
Disclaimer Icon
Disclaimer
Crypto is a high-risk asset class. This article is provided for informational purposes and does not constitute investment advice. You could lose all of your capital. 99Bitcoins may receive advertising commissions for visits to a suggested operator through our affiliate links, at no added cost to you. All our recommendations follow a thorough review process.

Brian Armstrong is one of the most influential figures in the cryptocurrency industry, best known as the co-founder and CEO of Coinbase, the largest publicly traded crypto exchange in the United States. A software engineer turned entrepreneur, Armstrong played a pivotal role in bringing Bitcoin and blockchain technology into the mainstream financial world. His vision for a more open and decentralized financial system has shaped Coinbase into a multi-billion-dollar company and a key player in global crypto adoption.

Armstrong has done more for crypto than just about anybody outside of Satoshi Nakamoto. From launching Coinbase in a small San Francisco apartment in 2012 to taking it public in a landmark $100 billion direct listing in 2021, his career is filled with groundbreaking milestones. But Armstrong’s impact goes beyond Coinbase—his work in crypto regulation, venture investments, and philanthropy continues to influence the evolution of digital assets.

He discovered Bitcoin in 2010, and the idea of simplifying crypto financial services lingered in his mind, eventually leading to the creation of Coinbase. He is also one of the most respected voices when it comes to cryptocurrency regulation and political efforts.

Brain Armstrong, CEO of Coinbase: Summary

Brian Armstrong’s career is defined by his pioneering role in the cryptocurrency revolution. As the co-founder and CEO of Coinbase, he has transformed the way millions of people buy, sell, and store digital assets, making crypto accessible to mainstream investors. Before his rise in the crypto world, Armstrong worked as an engineer at Airbnb, where he gained firsthand experience in global payments and the inefficiencies of traditional finance. This experience led him to explore Bitcoin and its potential to create a borderless, decentralized financial system.

Under Armstrong’s leadership, Coinbase has navigated the volatile crypto landscape, surviving regulatory battles, market crashes, and fierce competition. His influence extends beyond the company—he has actively engaged in policy discussions, funding blockchain innovation, and advocating for clear crypto regulations in the U.S. and beyond. Armstrong’s story is one of bold ambition, technological innovation, and the relentless pursuit of a future where crypto plays a central role in global finance.

Key Takeaways

  • Co-Founding Coinbase (2012): Armstrong launched Coinbase with Fred Ehrsam, creating one of the first user-friendly platforms for buying and storing Bitcoin, which later became the largest U.S. crypto exchange.
  • Taking Coinbase Public (2021): In a historic move, Armstrong led Coinbase to a direct listing on NASDAQ, debuting with a valuation of nearly $100 billion, marking a major milestone for the crypto industry.
  • Championing Crypto Adoption: Through Coinbase, Armstrong has helped bring cryptocurrency to millions of retail and institutional investors, playing a crucial role in mainstream adoption.
  • Advocating for Clear Crypto Regulations: Armstrong has been a vocal proponent of regulatory clarity for digital assets, frequently engaging with lawmakers and supporting pro-crypto policies.
  • Expanding Beyond Coinbase: He has invested in various blockchain projects, launched Base (Coinbase’s Layer 2 network), and committed to philanthropy through initiatives like the GiveCrypto Foundation, which provides crypto to people in need.

Who is Brian Armstrong?

Brian Armstrong is an American entrepreneur, software engineer, and investor, best known as the co-founder and CEO of Coinbase, the largest cryptocurrency exchange in the United States. Born in 1983, Armstrong developed an early interest in technology, finance, and economics, which later led him to explore Bitcoin and blockchain technology.

Who is Brian Armstrong?
Source: Inc Magazine

Under Armstrong’s leadership, Coinbase has grown from a small startup in 2012 to a publicly traded company with billions in revenue. He has been a vocal advocate for crypto adoption, regulatory clarity, and financial innovation, frequently engaging with policymakers and investing in blockchain projects. Beyond Coinbase, Armstrong has ventured into philanthropy, launching GiveCrypto, an initiative that donates cryptocurrency to those in need. He also launched Base, a Layer 2 blockchain network aimed at scaling Ethereum applications.

Brian Armstrong’s Early Life and Career

Brian Armstrong grew up in a nerdy household. His dad was an environmental engineer, his mom worked at IBM, and she was one of the early women computer programmers. He was a shy kid; he constantly felt like he had good ideas, but people didn’t listen to him. In high school, he built a website that gained quite a lot of traction at the time. In college, he and his roommate once needed money, and Brian realized if they were to tutor high school students, they would make great money. So he ended up making an app called UniversityTutor.com. However, he couldn’t make it a real success. So after graduating from college, he ended up selling it.

Brian Armstrong in his childhood
Source: Gravitas Documentaries

He wanted to get out of his comfort zone, so he decided to move to Buenos Aires. After spending some time in the country, he noticed that people had a history of deep distrust in the government. He got to see what an economy and culture looked like that had gone through hyperinflation and didn’t have a well-run monetary system. One of the things that stuck with him was that the people of Argentina didn’t believe that the future could be better.

How Brian Armstrong Discovered Cryptocurrencies?

His experience in Argentina had already planted the seed of wanting to do something in the financial world. But at this point, he didn’t have a clue of what he wanted to do. It was around Christmas time in 2010 that he had come back home to California and he happened to come across Bitcoin whitepaper online. And that’s where his life took a turn. He dived deep into the technicalities and quickly started learning and exploring this field.

Later on, he returned to California and took a normal job, but kept thinking about Bitcoin, nevertheless. He strongly believed that Bitcoin could solve a lot of problems. But realized that buying and selling it was very difficult. So, he started looking for a solution.

It was at this time when he recognized a significant issue with Bitcoin: storing it was cumbersome, especially when hard drives failed. Determined to address this problem, he set out to create a hosted Bitcoin wallet that would simplify the process for users. With his mock product, he applied to Y Combinator. In need of a name, he picked “Coinbase” from the Bitcoin whitepaper—though he didn’t like it but thought he’d change it later.

On demo day at Y Combinator, his pitch failed to make a strong impression on most investors, he found himself struggling. Realizing he couldn’t push the project forward alone, he thought that finding a co-founder was an absolute next step in taking his vision to the next level.

However, before going all in on Coinbase, Armstrong built a solid foundation in software engineering and business. He earned a Bachelor’s and Master’s degree in Computer Science from Rice University, where he also studied economics. His early career included roles at major tech companies, including IBM and Deloitte, where he worked on software development and enterprise solutions.

Armstrong’s most formative experience before founding Coinbase was at Airbnb, where he worked as a software engineer focusing on fraud prevention and global payments. During his time there, he witnessed firsthand the inefficiencies of traditional payment systems, especially when handling cross-border transactions.

What Led Brian Armstrong to Create Coinbase?

Stages Details
Major Influences
  • His experience in Argentina planted the seed of him wanting to do something in the financial world.
  • He witnessed economic instability and distrust in the government.
Introduction to Bitcoin
  • Around Christmas 2010, back home in California, he came across the Bitcoin whitepaper.
  • This discovery marked a turning point in his life.
 Crypto Learnings
  • He quickly dived deep into the technicalities of Bitcoin and began learning and exploring the field.
  • He also kept an eye on recent developments in the crypto world.
Initial Challenges
  • Returned to California and took a regular job but couldn’t stop thinking about Bitcoin.
  • Recognized the difficulty in buying and selling Bitcoin and sought solutions.
Identifying the Problem
  • Noticed that storing Bitcoin was cumbersome, especially with hard drive failures.
  • He aimed to simplify this with a hosted Bitcoin wallet.
Birth of  Coinbase
  • Developed a mock product and applied to Y Combinator.
  • Randomly picked the name “Coinbase” from the Bitcoin whitepaper, intending to change it later.
Y Combinator Experience
  • His demo day pitch didn’t impress most investors, leaving him struggling.
  • Realized he needed a co-founder to take his vision to the next level.
Educational Background
  • Meanwhile, he earned a Bachelor’s and Master’s degree in Computer Science from Rice University.
  • Also studied economics.
Professional Experience
  • Worked at IBM and Deloitte on software development and enterprise solutions.
  • His most formative experience: Software engineer at Airbnb focusing on fraud prevention and global payments.
Major Insights from Airbnb
  • Witnessed the inefficiencies of traditional payment systems, particularly in cross-border transactions.
  • Made up his mind to leave his full-time job and start a crypto company.

Origins of Coinbase: How It All Began?

In 2012, Brian Armstrong co-founded Coinbase with the mission to create an open financial system for the world. Recognizing the complexities and technical barriers associated with acquiring and storing cryptocurrencies, Armstrong aimed to develop a user-friendly platform that would simplify these processes for the average person.

This vision led to the establishment of Coinbase as a secure and accessible exchange for buying, selling, and storing digital assets like Bitcoin and Ethereum. Of course, Ethereum wasn’t listed on the exchange for years to come, in the beginning it was all about Bitcoin.

Coinbase crypto exchange

Under Armstrong’s leadership, Coinbase expanded its services beyond basic trading. In the present time, Coinbase is home to many of the tools and services one might need in their cryptocurrency investing/trading journey. The platform now operates in over 100 countries, offering a range of products tailored to retail traders, institutional investors, developers, and businesses in the cryptocurrency market. In 2021, Armstrong led Coinbase to become the first crypto platform to go public via a direct listing on NASDAQ, achieving a valuation of $100 billion.

Brian Armstrong’s Fight for Clear Crypto Regulations

Brian Armstrong has been proactive in engaging with policymakers to advocate for clear and fair cryptocurrency regulations. He has regularly traveled to Washington since at least 2018 to meet with members of Congress for favorable regulations for the cryptocurrency industry.

He has also constantly emphasized the importance of regulatory clarity to ensure the safe and compliant adoption of cryptocurrencies. In a 2023 congressional hearing, he stated, “We’re not trying to circumvent regulations. We’re trying to create a safe, trusted, and compliant platform for people to access this new technology.”

In February 2025, Coinbase renewed its appeal for U.S. regulators to provide clear guidance or adjust their stance on banks offering cryptocurrency services. This request aims to foster partnerships between traditional banks and digital asset companies. The lack of regulatory clarity has caused most U.S. banks to avoid the crypto sector.

Coinbase’s Chief Policy Officer, Faryar Shirzad, criticized the current banking regulations as undemocratic, highlighting that the crypto industry has heavily funded political campaigns to prioritize crypto regulation. Coinbase also addressed a letter to key banking regulators, urging them to allow banks to engage in crypto-related services.

It’s also interesting to note, Armstrong has publicly criticised the Biden government’s approach to crypto regulation on multiple occasions. In one of the interviews with CNBC, he said,

“You have to remember: the last four years, we really felt like we were being attacked by this administration. They tried to weaponize the lack of clarity in the rules to really push back, even on the good actors. There were some bad actors too, to be fair — but they even really tried to go after the good actors, I think, like us.” – Brian Armstrong 

However, the Coinbase CEO believes that the current U.S. government is one of the most pro-crypto governments that the history has ever seen. Under Trump’s administration, Armstrong expects the U.S. to have clear rules around cryptocurrencies.

Armstrong’s Views on Bitcoin and Crypto

Brian Armstrong is a staunch advocate for cryptocurrencies, viewing them as a means to promote financial freedom and innovation. He believes that crypto is important for the future of international finance and that increased competition in this space boosts innovation.

He firmly believes that cryptocurrencies could solve a lot of financial problems that we struggle with on a day-to-day basis. His mission of creating Coinbase has been to enable crypto adoption across the globe with ease and no hurdles.

“I imagined a world where anybody with a smartphone could have access to sound money and financial services, where every payment could be as fast, cheap and global as sending an email.” – Brian Armstrong in Coin-2022 documentary

As per him, Bitcoin adoption is on track to reach several billion users by the end of this decade. It seems like his remarks could be right, given that crypto has hit 300M users in just 12 years—43% faster than mobile phones and 20% faster than the internet, according to BlackRock.

He is extremely bullish on the future of Bitcoin, believing that in the next 5-10 years, Bitcoin’s market cap will overtake that of gold.

Brian Armstrong's Bitcoin Price Prediction
Source: Brian Armstrong’s X Profile

What’s the Net Worth of Brian Armstrong?

Brian Armstrong’s net worth is primarily derived from his stake in Coinbase. As of recent estimates, his net worth has fluctuated significantly based on Coinbase’s stock price (COIN) and the broader crypto market. At one point, during the crypto bull run of 2021, Armstrong’s net worth was valued at over $13 billion. However, like many figures in the industry, his wealth has experienced volatility in tandem with market cycles. It shouldn’t shock anyone that a fortune made through cryptocurrency would involve a bit of volatility.

The bulk of Armstrong’s wealth comes from his ownership of Coinbase shares. He held approximately 19% of Coinbase’s stock at the time of its 2021 direct listing on the Nasdaq, when the company reached a valuation of around $86 billion. However, his stake has since fluctuated due to stock sales, company performance, and overall market conditions. In addition to his Coinbase holdings, Armstrong has made private investments in crypto startups, blockchain projects, and Web3 ventures, further diversifying his portfolio. Like most high net worth individuals, it’s tough to pin point Armstrong’s exact net worth due to his many illiquid investments.

Beyond equities and investments, Armstrong’s net worth also includes cash reserves, real estate holdings, and other assets. He has been actively involved in philanthropy, notably launching GiveCrypto, a nonprofit organization focused on distributing cryptocurrency to people in need worldwide. His wealth strategy reflects a strong belief in the long-term growth of cryptocurrency, and he continues to be one of the most influential figures in shaping the future of digital assets.

Brian Armstrong Cryptocurrency Portfolio

As per the information on Cryptorank, Armstrong has invested in two cryptocurrencies, where Ampleforth (AMPL) is his top investment. His investments have given a 1.18x return, translating to an 18.3% gain with an average investment size between $1M and $3M. His portfolio demonstrates strategic diversification across lending, staking, rebase tokens, and wrapped tokens.

Crypto portfolio of Brian Armstrong
Source: Cryptorank

Apart from crypto, the Coinbase CEO has made 16 investments in companies from different sectors. He has also made four exits in the past years. Most of the companies he has invested in, has been generating revenue, according to PitchBook.

Brian Armstrong's Investments
Source: Pitchbook

Conclusion: Who is Brian Armstrong?

Brian Armstrong has played a pivotal role in shaping the cryptocurrency industry, from co-founding Coinbase to navigating the complex regulatory landscape that continues to evolve around digital assets. His vision of an open financial system, built on the foundation of Bitcoin and blockchain technology, has driven Coinbase to become one of the most influential companies in the space. Armstrong’s advocacy for sensible regulation and his efforts to engage policymakers highlight his commitment to ensuring that crypto remains a viable and innovative force in the global economy.

As the crypto industry matures, Armstrong’s leadership will remain crucial in determining how digital assets integrate into mainstream finance. Whether through Coinbase’s expansion, regulatory battles, or his personal investments in cutting-edge crypto projects, Armstrong continues to push the boundaries of what’s possible in the blockchain ecosystem. His story is far from over, and as crypto adoption grows, so too will his impact on the financial world.

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Alex Benfield
Alex Benfield

Alex is an analytical problem solver at heart who was naturally drawn to Bitcoin and cryptocurrency as the future of finance. He has been investing and trading cryptocurrency since 2017, and working in the industry since 2018. Alex has worked... Read More

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