The “Crypto Bowl” is officially a thing of the past. Four years after the industry flooded the airwaves with celebrity endorsements, nearly every crypto company sat out Super Bowl LX, except for one. The Coinbase crypto commercial Super Bowl was the only advertiser on Sunday, signaling a massive shift in how the industry approaches the spotlight.
Back in 2022, commentators dubbed it the “Crypto Bowl.” We saw bouncing QR codes, LeBron James, and Larry David telling us not to miss out, led by the now-defunct FTX exchange. But after the market crash and the highly publicized FTX collapse later that year, the industry went quiet.
While the market has recovered significantly since then, companies are playing it safe amid the recent crypto crash, which saw Bitcoin briefly drop below $60,000.
Those days of wild spending on Super Bowl ads seem gone, replaced by a more measured approach, leaving Coinbase standing alone in the crypto advertising field during yesterday’s huge sporting event.
Crypto Fear and Greed Chart
Sole Crypto Commercial at the Super Bowl from Coinbase Highlights the Current State of the Market
Instead of high-pressure FOMO or complex tech talk, Coinbase went for pure nostalgia in its crypto commercial Super Bowl. Their 60-second spot transformed TVs into a karaoke machine, playing the Backstreet Boys’ 1997 hit “Everybody” with lyrics tweaked to claim “Crypto is for Everybody.”
They even splashed the sing-along across the massive LED screen at the Sphere in Las Vegas in an attempt to create a viral moment for the crypto market, which has been struggling massively since the crypto crash that began last week.
Singing > watching.
So we got millions of people watching the Big Game to sing along with us.
Oh, and we put it on the world's largest LED screen @SphereVegas. pic.twitter.com/dYqBkEy41g
— Coinbase 🛡️ (@coinbase) February 9, 2026
Coinbase CEO Brian Armstrong took to X (formerly Twitter) to explain the strategy:
“Turning 100M+ screens into karaoke, so the whole U.S. (and many around the world) can sing in unison, is an antidote to polarization and just plain fun. Everybody deserves economic freedom.”
The reaction was a mixed bag. Adweek praised the creativity, ranking it among the night’s top ads for its ability to get people humming. However, not everyone was singing along.
However, some claim that partygoers booed when the Coinbase logo appeared, suggesting that while asset prices have recovered, the general public’s trust still has some healing to do.
DISCOVER: The 12+ Hottest Crypto Presales to Buy Right Now
BONUS: While Coinbase Might Not be Able to Rouse Investors, Maxi Doge (MAXI) Could be the Saviour for the Markets
Meme coin king. Dog days are in. pic.twitter.com/MR8J7uqZOA
— MaxiDoge (@MaxiDoge_) February 7, 2026
The crypto market is waking back up, and meme coin season may be right behind it. Over the weekend, Bitcoin showed renewed strength, briefly reclaiming the $70,000 level and reminding investors why this cycle is far from over.
Even more bullish? Analysts at Bernstein have maintained their long-term outlook, holding aggressive $150,000 Bitcoin price targets for 2026. When Bitcoin leads, altcoins and meme coins historically follow, and fast.
That’s where Maxi Doge (MAXI) comes in. MAXI isn’t just another meme coin; it’s the evolution of the meme meta. Maxi Doge combines viral culture with modern tokenomics designed for explosive upside. Previous meme legends like DOGE, SHIB, and PEPE delivered eye-watering gains, 50x-100x+ in some cycles, largely driven by timing, narrative, and community momentum.
MAXI is positioning itself at the very start of that curve. With a low presale valuation, fixed supply mechanics, and a brand engineered for social dominance, MAXI offers the kind of asymmetric bet meme coin traders hunt for every cycle.
(SOURCE: CoinGecko)
If even a fraction of DOGE or SHIB’s market cap is captured, early MAXI holders could be staring at 50x–100x potential in the short-term, with much more upside if it were to actually challenge the OGs.
As Bitcoin continues to hold above $60,000 and many hope its next leg up is coming, Maxi Doge (MAXI) is shaping up to be one of the most compelling meme coin plays heading into 2026.
Be part of the Maxi Doge community by joining the degens on X and Telegram and stay up to date with everything MAXI.
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