Ferrari is preparing to mint its own digital token, known as the Ferrari crypto, a move that brings one of the world’s most exclusive heritage brands directly into the crypto ownership economy.
The plan centers on the Token Ferrari 499P, a digital asset that will give holders the right to bid on one of the most historically significant race cars in modern motorsport: the Ferrari 499P, the endurance machine that secured back-to-back victories at the 24 Hours of Le Mans.
The token will launch in partnership with Italian fintech Conio and will be reserved for members of Ferrari’s private Hyperclub: a network of around 100 ultra-elite collectors and racing patrons (So yeah, unless you’re one of the lucky chosen few, there’s no hope in hell of you owning the Ferrari crypto).
Designed to push the limits. Engineered for endurance. Meet the 2025 #Ferrari499P.#FerrariHypercar pic.twitter.com/sF9sYIBE3q
— Ferrari Hypercar (@FerrariHypercar) February 14, 2025
Wait… There are Only 100 Ferrari Crypto Tokens?
Access is intentionally narrow. Ferrari is not attempting to create a mass-market token. This is a controlled, invitation-only economy designed to deepen exclusivity rather than dilute it.
Ferrari’s Chief Marketing and Commercial Officer, Enrico Galliera, described the move as a way to reinforce identity and belonging within the brand’s most loyal and high-spending customers.
Hyperclub members will be able to trade the token among themselves and use it in exclusive auctions, including the headline 2027 bid for the 499P chassis itself.
These tokens can be traded among club members.
So you’re not just buying a status symbol. You’re buying an asset that can move, gain value, or even open new doors.
Ferrari isn’t just selling cars anymore. It’s tokenizing exclusivity. pic.twitter.com/eH4OoennJL
— Maddy.eth (@modansatya_210) October 25, 2025
The rollout is timed to coincide with the start of the 2027 World Endurance Championship season, ensuring the token is situated within the ongoing competitive narrative rather than relying on nostalgia.
This isn’t Ferrari’s first crypto experiment. The company began accepting Bitcoin, Ether, and USDC for new car purchases in 2023, first in the U.S. and later across European dealerships.
Payments are instantly converted to fiat to avoid price volatility. Ferrari is embracing crypto liquidity without forcing its dealer network to manage digital assets on the balance sheet.
But the tokenization step marks a shift from simply accepting crypto to structuring ownership experiences around it.
Conio is currently seeking MiCA licensing, positioning the Token Ferrari 499P project within the EU’s formal regulatory framework, a notable contrast to the unregulated luxury NFT rush of 2021 that swept through other luxury brands.
The timing is not accidental. The number of crypto millionaires has surged sharply this year, driven by market recovery, infrastructure investment, and Bitcoin’s institutional integration.
Ferrari is targeting the next generation of wealth: founders, quant traders, AI entrepreneurs, and crypto whales whose status symbols are increasingly digital-first.
This is luxury’s next frontier. Ownership is no longer just about having the object; it’s about having access. The right to bid, the right to belong, the right to be seen inside a closed circle.
And this Ferrari token is the key.
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Bitcoin Hyper isn’t just another Layer-2 launch; it’s the first system to deliver Solana-class performance while remaining secured directly by Bitcoin’s base layer.
Built on the SVM, Bitcoin Hyper supports parallelized execution, meaning thousands of transactions per second can be processed without compromising the integrity that made Bitcoin the strongest settlement layer in the world.
This is where Bitcoin Hyper surpasses Base, Blast, and every EVM L2. They scale Ethereum. Bitcoin Hyper scales Bitcoin.
Users lock BTC into the network’s canonical bridge to mint a wrapped form that circulates across high-speed decentralized applications (dApps). It stays 1:1 backed, fully transparent, and redeemable at any time.
The result is a trust-anchored, lightning-fast economy where BTC isn’t just stored, it moves, it trades, it fuels applications.
That shift is why the presale is experiencing an explosion. Over $24.8 million raised, whales entering aggressively, and 53% of purchased HYPER tokens already staked. Investors aren’t flipping; they’re positioning.
This is Bitcoin gaining utility for the first time since 2009. Those who get in now aren’t buying hype. They’re front-running the next era of Bitcoin itself.
So while Ferrari investors scramble for tokenized raffle tickets, you can still win.
How to Join and Win Big on Bitcoin Hyper Presale?
To join this rapidly growing project before it takes off, you can participate in the Bitcoin Hyper presale by securing your allocation of HYPER tokens directly through the project’s website. Purchases can be made using SOL, ETH, USDT, USDC, BNB, or even a credit card.
The HYPER token also functions as a staking asset, allowing you to grow your holdings immediately through Bitcoin Hyper’s native staking protocol, which currently offers a 48% APY.
For the best experience, Bitcoin Hyper recommends Best Wallet, the best crypto and Bitcoin wallet in the market. HYPER is already listed under Best Wallet’s acclaimed ‘Upcoming Tokens’ section, making it simple to buy, track, and claim once it’s live.
Stay connected with the Bitcoin Hyper community on Telegram and X for the latest updates and announcements.
Visit HYPER HereEXPLORE: Next 1000X Crypto – Here’s 10+ Crypto Tokens That Can Hit 1000x This Year
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