Fanatics and Crypto.com Launch Fanatics Markets, a First of Its Kind Fan-Led Prediction Platform

Global sports platform Fanatics has launched Fanatics Markets, a regulated prediction marketplace developed in collaboration with Crypto.com. It allows users to trade outcomes across sports, culture, finance, and other real-world events.

Powered by Crypto.com’s U.S. derivatives infrastructure, the platform is available in select states via iOS and Android.

What Does Fanatics Markets Offer?

On Fanatics Markets, users can buy and sell event contracts on futures outcomes of sports, economics, culture, and other events. The platform provides a user-friendly marketplace where you can easily search for events, view sports prediction market and other event prices, and open positions.

For now, the covered prediction markets include major sports, elections, economics, and cultural events. In the future, Fanatics Markets aims to offer event contracts on weather, movies, music, crypto, finance, current events, and more.

During actual event contract trading, users choose between whether a specific outcome will or will not happen by purchasing Yes/No contracts. Each contract is priced between $0 and $0.99. If the event occurs, the contract pays out $1; if it doesn’t, users lose the amount spent to open the position.

How Crypto.com Powers the Market Infrastructure

In September 2025, Crypto.com became the first major crypto exchange to obtain a complete stack of CFTC derivatives licenses, specifically for CDNA. This licensing milestone demonstrated the exchange’s industry leadership in regulatory compliance and market integrity, while unlocking opportunities in the prediction market space.

As a registered CFTC exchange, CDNA provides the regulatory framework for the Fanatics Markets platform. One of Crypto.com’s main goals is to become the world’s most regulated financial services platform. Currently, the crypto exchange is known for its industry-leading security and global compliance.

Why This Partnership Is a Game-Changer

The Fanatics-Crypto.com partnership helps Fanatics Markets attract mainstream sports fans from across the globe. The Fanatics brand has an established database of over 100 million sports fans globally and more than 900 sports properties. Additionally, the prediction platform’s sleek, user-friendly mobile experience is likely inherited from the well-established Fanatics Sportsbook.

On the other hand, Crypto.com’s CFTC-registered derivatives exchange offers a secure trading environment for Fanatics Markets users. CDNA provides real-time sentiment on events, clearly defined risks and rewards, and a streamlined contract buying experience designed for both beginners and experienced traders.

Safety, Responsible Trading, and User Protections

The Fanatics Markets app offers risk management tools to help users stay safe and practice responsible trading. Let’s outline these live features:

• User Limits: The platform lets users set deposit and in-app session limits to minimize usage and exposure.
• Timeout: Users can take a break by temporarily disabling their account for a fixed period.
• Self-Exclusion: This feature prevents access to the Fanatics Markets app and other Fanatics gaming products for extended periods (1 year, 5 years, or lifetime).

With these consumer protection features, Fanatics Markets aims to responsibly mainstream its prediction markets product.

Statements From Both Companies

Travis McGhee, Global Head of Predictions at Crypto.com, highlighted the exchange’s expansion into prediction markets and its ongoing commitment to safety and compliance. To summarize McGhee’s statement: Crypto.com is the first mover in sports prediction markets and is proud to be Fanatics’ chosen partner for compliant trading for its fans.

Matt King, Chief Executive Officer of Fanatics Betting and Gaming, also commented on the Crypto.com partnership. He described Fanatics Markets as a product developed with usability and responsibility in mind, allowing fans to engage with sports and cultural outcomes within a regulated environment.

Fanatics’ Growing Presence in Digital Markets

Over the past few years, Fanatics has gradually expanded its ecosystem from a merchandise-focused brand into a diverse digital sports platform. Now, it offers collectibles, gaming, live events, and interactive fan experiences that boost engagement beyond traditional retail.

Fanatics’ latest milestone in the prediction markets space, through Fanatics Markets, leverages the brand’s extensive sports-oriented ecosystem to enter a new category. The prediction market platform is not a standalone product that operates as its own contract trading platform, but rather as part of Fanatics’ broader suite of products that offers new experiences for fan engagement.

Final Takeaway

By partnering with Crypto.com and utilizing its regulated derivatives framework, Fanatics provides safe, accessible, and compliant contract event trading to sports fans, traders, and prediction market users.

The recent Fanatics Markets launch aims to leverage the growing demand for prediction marketplaces, which provide fans with new ways to engage with real-world events. Overall, the Fanatics-Crypto.com partnership indicates increasing institutional backing and mainstream acceptance for real-time predictive markets.

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Jose Aquino

Editor

Jose Rafael Aquino is a Filipino writer and entrepreneur that specializes in finance, technology, cryptocurrency, and sports. Versed in the startup tech space, he has written for websites such as The GUIDON, TradingPlatforms, StockApps, and BuyShares. Read More

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