Lionsgate (NYSE: LGF) a Canadian-American film and television distributor has parterned with GoCoin to integrate bitcoin payments into several consumer sales operatoins. Beginning immediately bitcoin will be accepted for Lionsgate DVD and Blu-ray sales online at the company store LionsgateShop.com
“Whether they pay in dollars, francs or bitcoins, people are spending more money to watch content across more distribution platforms than ever before, and our goal is to offer them greater choice in what they watch, where they watch it, how they watch it and how they pay for it,” said Lionsgate Vice Chairman Michael Burns. “Our acceptance of bitcoins at our online Company shop reflects our commitment to offer greater choice, convenience and accessibility to our next generation consumers.”
Lionsgate’s digital currency initiatives are being spearheaded by Home Entertainment Chief Operating Officer Akin Ceylan, Motion Picture Group Executive Vice President of Strategic Planning & Operations Jen Hollingsworth and motion picture executive Kyle Benn.
Lionsgate is a global content company with a presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms, video games and international distribution and sales. Lionsgate currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including the critically-acclaimed hit series Orange is the New Black, and the multiple Emmy Award-winning drama Mad Men.
Its feature film business includes the first three installments of The Hunger Games franchise, and the first two installments of the Divergent franchise.