Jesse Pollak, the creator of the Ethereum Layer-2 blockchain Base, announced yesterday (September 30) that he is officially moving into a Coinbase executive role while also taking the lead on the Coinbase Wallet.

Pollak made it clear that he will continue to oversee the Base team and Base’s close relationship with Coinbase Wallet will accelerate the two organisations’ common goal of “bringing a billion people and a million builders on-chain”.

Jesse Pollak’s Move To The Coinbase Exec Team Could Signal A Huge Boost For Both Base And Coinbase Wallet

The move will also see the Base creator becoming the eighth member of Coinbase’s executive team, joining notable people such as Brian Armstrong (Coinbase co-founder) and its Chief Legal Officer, Paul Grewal.

Speaking of Grewal, he congratulated Pollak with a funny quip assuming the Base creator was already on the exec team. He said, “Wait you weren’t already on Exec?!? 🙂 Honestly from your longstanding impact and leadership I wouldn’t have been able to say otherwise @jessepollak”.

Coinbase Wallet To Bring Billions On-Chain With Much-Needed UX Improvements For An Easier On-Chain Experience

Many in the space believe Pollak’s work on Base, and now Coinbase Wallet will take the on-chain experience to new levels via next-level UX, something that has long been missing.

Web3 dev, AlexMasmej is one of many echoing this sentiment. He replied to Pollak’s announcement, saying, “BASE & COINBASE ARE VERTICALIZING! Bullish for base UX. Drakulaapp drops an app tomorrow on the App Store that’s using Coinbase Smart Wallet. The experience will only improve from there. Jesse’s life is all about accelerating onchain adoption, this makes sense, couldn’t be happier for Coinbase and Base. Congrats again Jesse!”

Coinbase Wallet is a non-custodial crypto wallet that supports hundreds of thousands of coins across multiple networks, making it a seamless experience for users to interact with the plethora of dApps on-chain.

Pollak has reiterated that although Base has such a strong connection with Coinbase Wallet, it would continue to serve the entire blockchain ecosystem. The ultimate goal is to bring billions on-chain, therefore Pollak plans to ensure that all major networks are supported.

Jesse Has Come Full-Circle After Starting Out With Coinbase Back In 2018

The newly appointed Coinbase exec did start out working directly for the US-based exchange in a consumer and retail engineering role from January 2018 to September 2021. Pollak also assisted with the development of Coinbase Pro and Coinbase Wallet, before moving on to create Base.

Base has become one of the most used Ethereum layer 2s since it launched in August 2023, reaching 4 million active addresses in mid-October. It also recently crossed another huge milestone, having processed over $100 billion in cumulative volume on the network, per DefiLlama.

(DEFILLAMA)

BONUS: Flockerz Is The New Super-Hot Meme Coin With A Twist

 

Flockerz is taking the meme coin game to a new level with, being a first of its kind ‘Vote-To-Earn’ project. The Flockerz team are putting the power in the hands of its community. Unlike most projects where investors simply buy and hold, Flockerz will be involving its community in important decision-making processes.

Every token holder has a voice, making the community an integral part of the project’s success. This type of governance model has resonated with early investors, with over $300,000 raised already during presale.

The governance model has been cleverly named ‘Flocktopia’. It is a decentralised governance system designed to give every community member a say in the project’s direction. Through this model, members of “The Flock” can vote on key aspects of the project. These include new features to marketing strategies and token burns and lots more.

Saving the best until last, not only is Flockerz available at an incredibly cheap presale price of $0.00567, the team have included a staking protocol for the presale stage. Investors can secure their bag and instantly begin staking for a mind-blowing 7,500% APY.

There are less than 3 days remaining before the presale moves onto its next price stage increase so be quick and start earning mouth-watering rewards while waiting for Flockerz to hit the market.

PRESALE LINK

EXPLORE: Singapore Crypto Firm With $6 Billion In Assets Expands Into Europe With Cash Buy Of A Swiss Competitor

Disclaimer: Crypto is a high-risk asset class. This article is provided for informational purposes and does not constitute investment advice. You could lose all of your capital.

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Alex Ioannou
Alex Ioannou
On-Chain Journalist

Alex is a seasoned cryptocurrency trader and market analyst with over seven years of active experience in the digital asset space. Since entering the markets in 2017, Alex has specialized in identifying emerging "meta" trends and high-volatility narratives. Notably, Alex... Read More

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