GameStop adopts Bitcoin treasury in 2025, sparking crypto bull run hopes. Where’s Roaring Kitty? Get the latest on GME and BTC Bull presale as over $4 million raised
GameStop, the brick-and-mortar video game retailer that soared to a multi-billion-dollar market cap in 2021, is back in the limelight.
Yesterday, on March 25, GameStop announced that its board of directors had unanimously approved an update to its investment policy, allowing the company to diversify and buy Bitcoin to add to its reserves.
This new GameStop crypto addition is a bullish endorsement for Bitcoin. It represents a key strategic shift following a growing list of corporations, many adopting MicroStrategy’s plan to amass vast amounts of BTC on their balance sheets.
GameStop News: Bitcoin, the New Gem?
Under CEO Ryan Cohen, GameStop has been exploring new approaches to counteract declining physical retail sales—net sales fell from $5.27 billion in 2023 to $3.82 billion in 2024—and increasing competition from digital gaming platforms.
Despite the drop in net sales, income rose from $6.7 million to $131.3 million during this period, thanks to a drastic reduction in operating expenses and higher interest income from its massive cash holdings.
As of February 1, GameStop held over $4.7 billion in cash reserves, mainly from cost-cutting measures and equity offerings.
With the new update, GameStop will invest a portion of this cash reserve—including funds from future capital raises—into Bitcoin and stablecoins that track the USD.
However, the amount GameStop is permitted to buy has not been clarified.
Explore: Best High-Risk, High–Reward Cryptos to Buy in March 2025
Bitcoin Treasury: Inspiration from MicroStrategy?
There were hints that GameStop might follow MicroStrategy and add Bitcoin to its investment strategy. Cohen interacted with Michael Saylor, the founder of MicroStrategy, at Donald Trump’s Mar-a-Lago earlier this year.
Letter received.
— Ryan Cohen (@ryancohen) February 25, 2025
He also posted a cryptic tweet saying “Letter received” after a public recommendation from Strive Asset Management CEO Matt Cole. Cole had suggested that GameStop follow MicroStrategy’s approach and buy Bitcoin to add to its treasury.
By adding crypto to its reserves, GameStop aims to hedge against inflation while potentially benefiting from capital gains, especially if Bitcoin continues to reach higher highs.
EXPLORE: 10 Best AI Crypto Coins to Invest in 2025
Where Is Roaring Kitty?
Overall, GME stock rallied on this news—curiously, without Keith Gill, also known as “Roaring Kitty,” sharing his opinion on the decision or posting any analysis on Reddit.
He played a pivotal role in the 2021 GME stock short squeeze, where venture funds lost billions short-selling the stock.
He resurfaced briefly in June 2024, revealing his multi-million-dollar position in GameStop.
However, he has since remained silent, posting only a cryptic TIME Magazine cover on December 5 that sparked speculation but provided no clear insights into his holdings or market positions.
— Roaring Kitty (@TheRoaringKitty) December 5, 2024
The BTC Bull Token Presale: Over $4 Million Raised
The Bitcoin price remains stable amid this bullish GameStop news.
Attention is also turning to the BTC Bull token presale.
So far, over $4 million has been raised as investors seek to capitalize on its unique approach, blending meme coin culture with Bitcoin’s potential.
Once the Bitcoin price reaches key milestones—$150,000, $200,000, and $250,000—BTC Bull will distribute Bitcoin to token holders.
The BTCBULL token is also deflationary. When Bitcoin reaches $125,000, a portion of the total supply will be burned.
With every $25,000 increase in the Bitcoin price thereafter, more tokens will be burned.
Those looking to buy BTCBULL and bolster their Bitcoin investment can purchase the token at $0.00243. However, prices will rise in the next 47 hours.
After buying, you can stake the BTCBULL token, earning an attractive yield of 103% APY. This high yield explains why the token is considered one of the best meme coins to buy in 2025.
DISCOVER: The 12+ Hottest Crypto Presales to Buy Right Now
GameStop Bitcoin Treasury Ignites Crypto Buzz: Where’s Roaring Kitty in 2025?
- GameStop Bitcoin Move: GameStop approves Bitcoin as a treasury asset
- GameStop aims to hedge inflation and chase gains, despite a sales drop from $5.27B to $3.82B
- Roaring Kitty Mystery: Keith Gill, the 2021 GME squeeze icon, last posted in December 2024
- Crypto Bull Run: Bitcoin stable below $90,000 as GME stock rallies
- BTCBULL token presale: Over $4 million raised. Best meme coin to buy in 2025?
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