As a continuation of its Bitcoin accumulation strategy, Japan’s Metaplanet announced on 7 July 2025, a purchase of an additional 2,205 Bitcoins (BTC), boosting total Bitcoin holding to 15,555 BTC, the current value of which is approximately ¥225.8 billion ($1.7 billion), translating to about ¥14,500,000 per coin (approx. $95,732).
This investment, valued at ¥34.5 billion (approximately $237.2 million), falls in line with Metaplanet designating Bitcoin Treasury Operations as its official business line in December of 2024.
Metaplanet has acquired 2,205 BTC for ~$238.7 million at ~$108,237 per bitcoin and has achieved BTC Yield of 416.6% YTD 2025. As of 7/7/2025, we hold 15,555 $BTC acquired for ~$1.54 billion at ~$99,307 per bitcoin. $MTPLF pic.twitter.com/ec7l2JWmb2
— Simon Gerovich (@gerovich) July 7, 2025
Also, this marks the company’s largest one-day investment since it started its Bitcoin Accumulation Strategy, backed by a combination of bond issuances and warrant exercises.
Metaplanet raises capital to directly convert into BTC, expanding its holdings. Case in point, just days before its latest acquisition, Metaplanet redeemed ¥6 billion (approx. $41.2 million) in bonds issued in late June, funded by freshly exercised stock warrants,
The company has an end goal of accumulating 30,000 BTC by the end of 2025, 100,000 by 2026 and 210,000 by 2027.
Metaplanet BTC Holdings Quadruples in 4 Months
Metaplanet’s Bitcoin holdings have quadrupled four times from under 4000 in early 2025 to 15,500 in July, as a breakaway from traditional approaches regarding investing in digital assets, outpacing industry norms.
Furthermore, company disclosure shows a 15.1% increase in BTC yield from 1 July 2025 to 7 July 2025, boosted by an addition of 2017 BTC, worth ¥31.7 billion (approx. $217.7 million) in Q3-to-date holdings. In Q2, Metaplanet grew its BTC Yield by 129.4%, gaining 5,237 BTC.
BTC yield, for the uninitiated, is a measure of how much Bitcoin has grown compared to shared dilution. It’s a key metric that Metaplanet uses to track shareholder value.
The company has made it to the list of the top 5 corporate Bitcoin holders. With its recent purchase, however, Metaplanet has its eyes set on the fourth spot. According to Bitcoin Treasuries data, the company is only 4000 Bitcoins away from overtaking Riot Platforms, a mining and digital infrastructure company holding 19,225 BTC.
If Metaplanet achieves its goal of accumulating 210,000 BTC by 2027, it would have control over 1% of Bitcoin’s total supply.
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Corporate Bitcoin Bets Face Scrutiny Amid Fading Easy Gains and Legal Heat
Doubts are growing about how long the Bitcoin treasury strategy can hold up.
Last week, Glassnode’s (blockchain data and intelligence platform) lead analyst, James Check, warned that the easy profits are no more a guarantee, and that latecomers to the corporate Bitcoin game could struggle as the market matures.
My instinct is the Bitcoin treasury strategy has a far shorter lifespan than most expect, and for many new entrants, it could already be over.
It's not about a measuring contest.
It's about how serious & sustainable your product & Strategy is to sustain the accumulation.
— _Checkmate 🟠🔑⚡☢️🛢️ (@_Checkmatey_) July 4, 2025
Matthew Sigel, Head of Digital Asset Research at VanEck (a global investment management firm) echoed that view, criticising how some public companies manage their Bitcoin holdings, especially those using at-the-market (ATM) share sales, which can dilute shareholder value if stock prices fall close to the firm’s Bitcoin net asset value.
Also adding to the pressure, law firm Pomerantz LLP has filed a class-action lawsuit against Michael Saylor’s Strategy, accusing the company of misleading investors about the risks and returns of its Bitcoin-focused strategy.
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