The FLOKI price is up 5% overnight as the Floki Valhalla mainnet prepares for its release today (June 30). This is a monumental day for the project, as it marks a significant shift away from its memecoin origins into a genuinely decentralized GameFi project.

FLOKI has been performing well in the lead-up to its Valhalla mainnet launch, with the token experiencing a near 20% spike in the past seven days.

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Floki Price Is Up – Valhalla Mainnet and Its Play-to-Earn MMORPG Goes Live Today

Floki has announced the mainnet release of its metaverse game, Valhalla, a blockchain-based massively multiplayer online role-playing game (MMORPG). The game is over three years in the making and marks a new chapter for Floki, as it steps away from its humble memecoin beginnings and into the metaverse and GameFi world.

In a smart marketing move, the Floki team has recruited Hafthor Bjornsson, better known as The Mountain in the popular Game of Thrones TV series and former world’s strongest man, to promote the upcoming release of Valhalla. Bjornsson has participated in an early preview of the metaverse game, with a clip available to watch on his Twitch streaming channel.

Valhalla is a game based on Norse mythology. Similar to market leaders such as World of Warcraft, it combines character progression, combat, resource management, and guild cooperation. However, unlike those traditional MMORPGs, players can earn real rewards via the platform’s play-to-earn structure.

It’s a browser-based MMORPG powered by the FLOKI price token. It combines innovative on-chain mechanics, NFT-based characters, and a real-world economy backed by a multi-million-dollar treasury. The ultimate aim is to let players earn while they play, while offering a fun and engaging game built around communities.

DISCOVER: 20+ Next Crypto to Explode in 2026 

Floki’s Multi-Million Dollar Treasury To Be Utilized At Launch For In-Game Rewards And Marketing

To attract attention to the Valhalla launch, the Floki team is using millions of dollars from the treasury to fund in-Game Rewards and further game development, marketing, and industry partnerships to maximize user reach and engagement.

It will be interesting to see if Valhalla can finally be the breakout GameFi project that the Web3 space has long needed. There have been many attempts, but none have broken through to the mainstream yet. Backed by the powerhouse that is FLOKI, Valhalla stands a real chance due to its huge community and multi-year process of crafting the perfect Metaverse MMORPG.

This sentiment is seemingly backed by Pedro Vidal, the Community Relations Officer at FLOKI, who had this to say on the launch of Valhalla; “This is not just about putting a game on-chain – it’s about making blockchain gaming better and delivering on the promise made to our community that we will fix many of the problems found within the blockchain P2E gaming space. We’re not building for hype. We’re building something gamers actually want to play – and pushing the boundaries of what can be accomplished in the play-to-earn and blockchain gaming world… This is only the beginning.”

With the release of Valhalla imminent, the FLOKI price has reacted positively, which is to be expected as the former memecoin will be used to power the MMORPG and its entire ecosystem. FLOKI is up nearly 20% on the weekly timeframe, and 5% in the past day alone.

It has processed over $75 million in daily trading volume. It has broken out of a tight consolidation range with this latest pump, giving FLOKI a perfect confluence of technical analysis and fundamentals with today’s launch of Valhalla. This ideal cocktail could give the FLOKI price a further shot in the arm to continue its upward trajectory.

Another project perfectly blending fundamentals with bullish utility is BTC Bull (BTCBULL), a meme coin/utility hybrid project that has raised over $7.7m in ICO funding and ends TODAY.

BONUS: BTC Bull (BTCBULL) ICO Closes Today – Less Than 2 Hours Before Presale Prices Are Gone For Good

BTC Bull (BTCBULL) has experienced one of the best funding rounds of 2025, with over $7.7m in ICO investment secured to date. While the FLOKI price has been surging due to the imminent release of its Valhalla MMORPG, BTCBULL has quickly become one of the most talked about presales this year due to its perfect blend of meme coin virality and bullish utility.

As FLOKI exits the meme coin space and looks to cement itself as a Web3 GameFi powerhouse, BTC Bull could be the perfect project to take its place as a leading meme coin within the crypto market.

That utility we keep referencing comes in two forms. First, token burns for BTCBULL will commence once Bitcoin hits $125,000 and will repeat at every $50k price increase. This will help make the token deflationary, making it more scarce and pushing the price up as a result.

As if that wasn’t enough, the BTC Bull team is handing out Bitcoin airdrops to BTCBULL holders once Bitcoin hits $150,000. These airdrops aren’t a one-off and will continue at every $50k price increase for BTC. This means that if Bitcoin fulfils its potential and hits $500,000 this cycle, EIGHT separate BTC airdrops will fill the wallets of lucky BTCBULL holders.

Bitcoin is currently 3.7% away from hitting a new all-time high, which will take it above $112,000 and see it enter price discovery. Many analysts believe $125,000-$130,000 is a potential short-term target for BTC once it reaches new highs, which would signal the first Bitcoin airdrop for BTCBULL holders.

The more BTCBULL an investor holds, the bigger the share of the BTC airdrops they will receive—this key feature has led to traders stacking BTCBULL in large quantities at these low ICO prices.

There are less than 1.5 hours remaining until the BTC Bull presale ends, and rumors are already circulating of a major CEX listing to accommodate the BTCBULL TGE (token generation event).

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Alex Ioannou
Alex Ioannou
On-Chain Journalist

Alex is a seasoned cryptocurrency trader and market analyst with over seven years of active experience in the digital asset space. Since entering the markets in 2017, Alex has specialized in identifying emerging "meta" trends and high-volatility narratives. Notably, Alex... Read More

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