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Mastercard has revealed that almost half of its e-commerce transactions in Europe are now tokenised. In its 3 June 2025 press release, the company said that its goal is to support 100% tokenised e-commerce transactions by 2030.
Brice van de Walle, Executive Vice President, Core Payments Europe Mastercard, said, “One year into our 100% tokenisation and authentication journey, Europe is gaining strong momentum. We’re working with partners to make digital payments more secure and seamless, through Click to Pay, passkeys, and tokens.”
Notably, 50% of Mastercard e-commerce transactions tokenised in Europe include Secure Card on File (SCOF), Click to Pay, and digital wallets, have increased by over one third in the past year.
Mastercard’s’ Merchant tokenisation, known as SCOF, is available in 45 European countries and territories.
1/2 🇪🇺 When you pay online, your 16-digit card number is increasingly being replaced with tokenized credentials.
Mastercard reports that nearly 50% of its online transactions in Europe are now tokenized—a 33% increase year over year. By 2030, manual card entry will be obsolete pic.twitter.com/C3jlDb4HMi
— MantleWorks (@MantleWorks) June 5, 2025
The move comes after Mastercard through its research found that 54% of Europeans feel irritated when asked to create an account at checkout, and 82% report some level of frustration navigating friction-heavy processes.
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Critical Partners
For tokenisation, Mastercard has partnered with Checkout.com, Delivery Hero (eFood, Foody, Foodora, and Glovo), Global Collect (Worldline), Monext, and Santander.
Matias Sanchez, Global Head of Cards and Digital Solutions at Santander said, “With tokenisation, their card details are better protected, making checkout easier, faster, and more secure. Partnering with Mastercard allows us to bring this extra layer of safety, therefore Click to Pay is one of our top priorities.”
Meanwhile for Click to Pay, Mastercard partnered with Autopay, Consors Finanz BNP Paribas, Fiserv, ICA Banken, Lendable, Nickel, N26, Ogone (Worldline), PayU, SaferPay (Worldline), SIX, and tPay
For payment passkeys, Mastercard partnered with Dintero, Netopia, Solidgate. As the first European processor to combine this with Click to Pay, we’re proud to offer a faster, safer, password-free experience, setting a new standard for digital commerce and building on our strong partnership with Mastercard.” said Marius Costin, Netopia CEO.
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Recent Crypto Expansion Moves By Mastercard
Just last month, MoonPay teamed up with Mastercard to launch a new suite of stablecoin payment cards. This move enables seamless digital asset spending at over 150 million merchants worldwide. The MoonPay Mastercard global stablecoin payment card will allow users to pay with stablecoins such as USDC, USDT, DAI. For Mastercard, this is another move in crypto expansion.
Recently Mastercard also announced that it will provide a “360-degree approach where consumers can spend stablecoins and merchants can receive them.” This approach included partnerships with crypto wallets like MetaMask, Kraken, Gemini, Bybit, Crypto.com, Binance, Monavate, and Bleap to allow consumers to buy stablecoins easily with their credit/debit cards, as well as withdraw them into their bank accounts easily.
Kraken and Mastercard have also announced a new partnership. It focuses on digital assets in everyday transactions across the UK and Europe. At the core of the Kraken-Mastercard partnership was a simple goal: to make crypto spending as seamless as using traditional currency.
In January 2025, the company launched Crypto Credential solution for the people of UAE and Kazakhstan in the EMEA region.
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Key Takeaways
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