Bitcoin reached an all-time high, surpassing previous records set during its bull runs. BTC breached the $109,000 mark today!
Donald Trump will shortly be sworn in at the inauguration, legally taking over as the US President. With the onset of Trump’s reign, there is growing investor confidence in crypto and digital assets in general.
Trump is anticipated to be the first US “crypto president.”
Bitcoin $BTC has done it! A new all-time high above $109,000 📈 pic.twitter.com/qMHh9QGKCM
— Barchart (@Barchart) January 20, 2025
Analysts suggest that institutional investors and retail traders alike are contributing to Bitcoin’s surge, further solidifying it’s status as “digital gold.” Moreover, Trump pledged to transform the US into the “crypto capital of the planet.” He also proposed creating a national reserve of Bitcoin. His administration is expected to reduce regulatory scrutiny on cryptocurrencies, which has been welcomed by industry players.
But Bitcoin is not the only crypto shooting up. The simultaneous rise of Bitcoin and Trump Coin is driving adoption too!
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Trump Coin And Melania Coin Frenzy
In an unexpected twist, Trump Coin gained significant traction in the lead-up to his inauguration as the 47th President of the US. The token’s value skyrocketed driven by speculation.
Being marketed as a symbol of political allegiance and economic independence, Trump Coin’s popularity shows the growing intersection between politics and crypto.
Is $TRUMP a statement of support for Trump’s policies or merely a publicity stunt? Its rapid rise in value suggested that it has struck a chord with a specific segment of the market.
Soon after the launch of $TRUMP, First Lady Melania Trump also launched her meme coin $MELANIA.
Related: Will TRUMP Meme Coin and MELANIA Crypto End in the First-Ever National Rug Pull?
The sequence of events over the past three days has been unprecedented. This marks the first time since Bitcoin’s inception that a president or president-elect of any country has released a token—let alone a meme coin—while in office or on the verge of taking over.
TRUMP and MELANIA meme coins have been market movers, sparking Solana, Ethereum, and Bitcoin rallies. Bitcoin, in particular, has climbed above $107,000, briefly touching $109,300 earlier today.
The Official Melania Meme is live!
You can buy $MELANIA now. https://t.co/8FXvlMBhVf
FUAfBo2jgks6gB4Z4LfZkqSZgzNucisEHqnNebaRxM1P pic.twitter.com/t2vYiahRn6
— MELANIA TRUMP (@MELANIATRUMP) January 19, 2025
Weakening Dollar Added Momentum To Bitcoin
The weakening dollar has added momentum to this trend, as investors seek alternative assets to protect their wealth.
Bitcoin’s price has climbed steadily over the past few months, fueled by growing adoption and positive sentiment.
Bitcoin reached an all-time high of $103,900 on 5 December 2025, with a 7.62% increase in 24 hours. This was when Trump’s victory was announced.
Since the election on 5 November 2024, Bitcoin’s price soared from approximately $75,600 to its current levels, successfully reversing earlier losses.
Explore: How to Buy Bitcoin in 2025 – A Beginner’s Guide
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