GameStop’s CEO, Ryan Cohen, just dropped a bomb on CNBC, calling Bitcoin a “hedge against inflation and global money printing”. This comes right after the company threw over $500 million into BTC, buying 4,710 coins in late May.
While some investors are cheering the move as visionary, others are sweating over
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wild price swings. Social media is lighting up, with some calling for GameStop to go all in, suggesting they invest billions more into BTC from their reserves.
GameStop $500 Million Bitcoin Bet: Visionary Move or Risky Gamble?
In a bold move from its retail roots, GameStop has officially joined the ranks of corporate Bitcoin believers. The company purchased 4,710 Bitcoins worth over $500 million in late May 2025, making this one of the most significant Bitcoin buys by a public company this year.
CEO Ryan Cohen made it crystal clear on CNBC’s Squawk Box that this isn’t some Strategy (MicroStrategy previously) copycat move. This is a strategic hedge against inflation and the fallout of relentless global money printing. He cited Bitcoin’s capped 21 million supply and decentralized nature as the key reasons behind the move.
JUST IN: GameStop buys 4,710 BTC worth $512.78 million. pic.twitter.com/1FnQg0dbNv
— Whale Insider (@WhaleInsider) May 28, 2025
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Unlike Strategy, which has essentially become a Bitcoin ETF in corporate disguise, GameStop’s play seems more cautious and hedged. The company isn’t looking to rebrand itself as a crypto maxi firm, but it is positioning Bitcoin as a financial buffer. GameStop is still focused on high-margin growth, especially in its booming collectibles segment, which saw $732,4 million in Q1 2025.
However, the investment came with a cost. Following the announcement, GameStop’s stock slid 2%, igniting fresh debate about the wisdom of holding volatile digital assets on a corporate balance sheet.
SO is this moon mission or a financial minefield? That’s the question investors are battling over. With inflation fears and flat currencies on shaky ground, Cohen’s Bitcoin move might prove accurate or painfully premature. Either way, GameStop is no longer just about games.
Billion-Dollar Bitcoin Speculation
As soon as Cohen’s Bitcoin statement hit the news, social media, especially CT (Crypto Twitter), exploded with opinions. The news got amplified, but the real heat came from speculations. Calling for going way deeper and investing the whole $9 billion of cash reserve into Bitcoin.
IF YOU HAVE 9 BILLION IN CASH WOULD YOU BUY $500M IN BITCOIN OR WOULD YOU PUT ALL $9 BILLION INTO BITCOIN? ASKING FOR A RETARDED FRIEND.
— The ₿itcoin Therapist (@TheBTCTherapist) July 16, 2025
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This is outrageous, but it highlights how seriously some traders are taking this narrative. Wild.
The reaction has been split right down the middle. Bulls see this as the first real sign that legacy meme stocks are embracing digital gold. Bears argue it’s reckless, especially when Bitcoin’s notorious volatility can nuke portfolios overnight.
Other people on social media are mocking Cohen for making this serious move, calling him the most enthusiastic person about Bitcoin. And of course, Ryan responds, embracing pure crypto meme style persona, saying he is “loser CEO”.
JUST IN: Ryan Cohen calls himself a loser. pic.twitter.com/r64qJZaN8U
— The ₿itcoin Therapist (@TheBTCTherapist) July 15, 2025
Ultimately, Cohen’s move has pushed GameStop into a new era, part stock, part crypto narrative. Whether it’s genius or gambling remains to be seen, but one thing’s for sure. The Bitcoin crowd is watching, and they want more from that.
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