The Bruce Lee Family Company has announced a strategic partnership with crypto exchange and DeFi platform, 1inch. According to both parties, the campaign (with the slogan “Take crypto seriousLee”) aims to inspire mainstream audiences to engage with crypto and DeFi applications by aligning with the principles Lee embodied, such as integrity, innovativeness, and resilience.
Absolutely thrilled and proud of our @1inch team for collaborating with @brucelee! 💪🐉☝️
I still can’t believe it’s real! 🫣#DeFi #Web3 https://t.co/FB62D5gY7A pic.twitter.com/IHNzHIKE7Y
— Sergej Kunz (@deacix) October 28, 2024
Take Crypto seriousLee Campaign Hoping To Create The Next Generation Of DeFi Users
Under this partnership, 1inch and the Bruce Lee Family Company are running an ad campaign with the slogan “Take crypto seriousLee.” The campaign aims to shift the perception of crypto from being seen as unserious or purely speculative and to convey to mass audiences that it represents the financial system of the future.
1inch co-founder, Sergej Kunz, highlighted his platform’s long history with Bruce Lee. He claims that the name 1inch was derived from Lee’s famous ‘one-inch punch’. Kunz said that the collaboration is designed not only to drive DeFi adoption but also to serve as a tribute to Lee’s philosophy.
“I’ve been inspired by Bruce Lee since childhood, ever since I first took up martial arts,” Sergej Kunz said. “Our project was named after Bruce Lee’s iconic punch. And 1inch has always stuck to Bruce Lee’s values. Including integrity, resilience, and a serious approach to every endeavor he pursued.”
Celebrity Involvement In Crypto Is On The Rise With This Being The First Posthumous Collaboration
📰UPDATE: 1INCH PARTNERS WITH BRUCE LEE FAMILY COMPANY TO LAUNCH "TAKE CRYPTO SERIOUSLEE" CAMPAIGN AIMS TO RAISE AWARENESS ABOUT DEFI
— BSCN Headlines (@BSCNheadlines) October 28, 2024
Kunz noted that the partnership reflects a shared ethos between Lee’s teachings and the decentralized nature of the blockchain industry. 1inch will be hoping that a campaign involving such a high-profile celebrity can help encourage new users to explore DeFi platforms.
This partnership represents a growing trend of cultural figures and legacy brands working alongside blockchain technologies to reach new audiences.
The impact of the “seriousLee” campaign will be an interesting one to watch. Both the 1inch team and the Bruce Lee Family Company are aiming to inspire a new generation of crypto enthusiasts.
BONUS: FreeDum Fighters (DUM) Presale Heating Up With The US Elections Right Around The Corner
Two middle-class kids.
One, a justice seeking robocop. The other a cyborg with glorious hair.
Together, MAGATRON and I are running a campaign for all Americans—from red states to blue states, from the heartland to the coasts. When elected, we will govern on behalf of… pic.twitter.com/rkNucG9kGd
— FreeDum Fighters (@Freedum_Fighter) October 27, 2024
Freedum Fighters ($DUM) is a new presale that is just over one week old. Already, over $320,000 has already been raised. It seems that degen investors can’t get enough of this hilarious parody on the upcoming US Election.
After purchasing DUM, investors can stake said tokens by voting on MAGATRON (Trump) or Kamacop 9000 (Harris). Different levels of high APY are offered depending on which side a user votes on. Right now, Trump is a sizeable favorite, meaning the returns for staking on his side are lower than if one chooses Kamala.
There are currently more than 1.6 million DUM tokens staked across both candidates. Staking with Trump currently offers around 326% APY. And while that is a great return, those willing to take a risk on Kamala will receive over 1380% APY. The staking rewards offered to each candidate will fluctuate as more bets are placed down on each side.
Only 25% of early voters ($DUM stakers) have voted for Kamacop.
She's offering some generous APY, so get it now! https://t.co/VlL9sqaat7
— FreeDum Fighters (@Freedum_Fighter) October 26, 2024
The DUM team has also announced an airdrop campaign. Participants accumulate points for participating in activities such as the aforementioned stake/vote platform and fun political debates.
Right now, the crypto market is heating up as we get ever closer to next week’s election. As a result, many meme coins themed around the USA, Trump & Harris are performing extremely well. This bodes well for FreeDum Fighters as it fully represents the clash between the two presidential candidates but includes hilarious utility on top.
EXPLORE: New And Upcoming Coinbase Listings To Watch Out For
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