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As the GameFi narrative gathers steam into 2024, two leading crypto projects, Immutable and OKX, are joining forces to release a new GameFi launchpad built-on the back of Polygon zkEVM.
OKX, known for its position as one of the world’s largest crypto derivatives trading platforms, and Immutable, a pioneer in non-fungible token (NFT) innovation on layer-2 platform Ethereum, are set to make a significant impact on the gaming industry with this high profile collaboration.
A Gateway for Millions: The GameFi Launchpad
The announcement was revealed in a post on X, Immutable shared that the centerpiece of this partnership will be a unique and dedicated GameFi launchpad hosted on the OKX NFT Marketplace – this launchpad, co-developed with Immutable, will introduce innovative gaming features aimed at catalyzing major growth in the GameFi vertical.
Immutable 🤝 @okx
With OKX, we are unveiling a brand new GameFi launchpad to pave the way for the next billion users in web3 gaming.
This partnership will integrate OKX Wallet and OKX NFT Marketplace into Immutable Passport and Immutable Orderbook, all on Immutable zkEVM.
We… pic.twitter.com/PhF8AtPAGi
— Immutable (@Immutable) March 21, 2024
The launchpad will serve as a springboard for the next generation of Web3 games, and expectations are high, with Polygon going as far as saying the deal will attract over 50 million new gamers to the blockchain.
Indeed, the timing of this new launchpad release is strategic – with the blockchain gaming industry is expected to more than quadruple from $154 billion as of 2023 to over $640 billion by 2030.
However, the goal goes beyond a launchpad to foster a deeply integrated Web3 ecosystem, according to Immutable, OKX’s Web3 Wallet will be incorporated into Immutable Passport, an NFT identity and gaming solution.
Furthermore, as part of the deal, the OKX NFT Marketplace will be directly accessible through Immutable’s order book – this way, NFT trading among gamers is expected to be more streamlined as part of a wider effort to boost trading volumes.
Crucially, the Immutable zkEVM, a layer-2 solution powered by Polygon, will be brought into the fold alongside the OKX Marketplace and wallets are expected to tap into the zkEVM, translating to improve scalability, security, and transaction processing.
Partnership Forms Latest in Series of Steps Towards Polygon 2.0
(Polygon, Active User Addresses)
Polygon is the mastermind behind the zkEVM technology – the platform, which exists to scale Ethereum, has been working on a new tool, the Polygon CDK, for developers to launch zkEVM layer-2s on Ethereum.
The zkEVM will be core to Polygon 2.0, where the objective is to create an interconnected web of layer-2 platforms powered by POL, an improved version of MATIC (the current native token for Polygon) set to be renamed when the transition to Polygon 2.0 happens.
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Disclaimer: Crypto is a high-risk asset class. This article is provided for informational purposes and does not constitute investment advice. You could lose all of your capital.
