{"id":15837,"date":"2025-02-04T19:47:09","date_gmt":"2025-02-04T19:47:09","guid":{"rendered":"https:\/\/99bitcoins.com\/tr\/?p=15837"},"modified":"2025-04-04T09:16:51","modified_gmt":"2025-04-04T09:16:51","slug":"ico-pazarlama-stratejinizi-olusturmak-icin-rehber","status":"publish","type":"post","link":"https:\/\/99bitcoins.com\/tr\/rehberler\/ico-pazarlama-stratejinizi-olusturmak-icin-rehber\/","title":{"rendered":"ICO Pazarlamas\u0131: ICO Pazarlama Stratejinizi Olu\u015fturmak Rehber"},"content":{"rendered":"<p><span style=\"font-weight: 400\"> ICO pazarlama stratejiniz, ba\u015far\u0131 ve ba\u015far\u0131s\u0131zl\u0131k aras\u0131ndaki fark\u0131 yarat\u0131r. En iyi \u00fcr\u00fcne sahip olabilirsiniz. Ancak do\u011fru bir ICO pazarlama kampanyas\u0131 olmadan ba\u015far\u0131s\u0131zl\u0131\u011fa mahkumsunuz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Potansiyel bir yat\u0131r\u0131mc\u0131y\u0131 ikna etmek i\u00e7in yaln\u0131zca bir \u015fans\u0131n\u0131z vard\u0131r. Bu rehber, bilmeniz gereken her \u015feyi size \u00f6\u011fretecek.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Haz\u0131rsan\u0131z haydi ba\u015flayal\u0131m!<\/span><\/p>\n<h2><b>ICO Pazarlamas\u0131 Hakk\u0131nda 2018\u2019de Bilmeniz Gereken Her \u015eey<\/b><\/h2>\n<p><span style=\"font-weight: 400\">E\u011fer 2017\u2019nin bir \u00f6zelli\u011fiyle hat\u0131rlanacaksa, bu kesinlikle <\/span><a href=\"https:\/\/99bitcoins.com\/tr\/bitcoin-akademi\/ico-tokenleri-nasil-alinir-detayli-kilavuz\/\"><b>ICO\u2019nun (Initial Coin Offering)<\/b><\/a><span style=\"font-weight: 400\"> y\u0131l\u0131 olmas\u0131d\u0131r. Bu y\u0131l, d\u00fcnyay\u0131 kripto paralar\u0131n fark\u0131na varmaya itti.<\/span><\/p>\n<p><span style=\"font-weight: 400\">2017 y\u0131l\u0131nda ICO\u2019lar arac\u0131l\u0131\u011f\u0131yla 5,6 milyar dolardan fazla fon topland\u0131. <\/span><\/p>\n<p><span style=\"font-weight: 400\">2018\u2019in ilk iki ay\u0131nda 50 ICO, <\/span><a href=\"https:\/\/techcrunch.com\/2018\/03\/01\/the-sec-is-reportedly-investigating-a-number-of-icos\/\" rel=\"nofollow\" target=\"_blank\"><b>1 milyar dolardan fazla<\/b><\/a><span style=\"font-weight: 400\"> kaynak sa\u011flad\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400\">2018 y\u0131l\u0131, hem ICO say\u0131s\u0131 hem de toplanan fon miktar\u0131 a\u00e7\u0131s\u0131ndan 2017\u2019yi rahatl\u0131kla geride b\u0131rakacak gibi g\u00f6r\u00fcn\u00fcyor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ancak her \u015fey ba\u015far\u0131 ve b\u00fcy\u00fck paralar de\u011fil. 2017\u2019de ger\u00e7ekle\u015fen 902 ICO\u2019nun 142\u2019si halka arz \u00f6ncesinde ba\u015far\u0131s\u0131z oldu. 276\u2019s\u0131 ise fon toplad\u0131ktan sonra ba\u015far\u0131s\u0131zl\u0131\u011fa u\u011frad\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ba\u015far\u0131l\u0131 olarak kabul edilen ICO say\u0131s\u0131 435&#8217;tir. Bu da toplam\u0131n sadece %48&#8217;ine denk geliyor. <\/span><\/p>\n<p><span style=\"font-weight: 400\">2018\u2019de artan rekabet, <\/span><a href=\"https:\/\/www.whitecase.com\/publications\/alert\/regulation-initial-coin-offerings\" rel=\"nofollow\" target=\"_blank\"><b>daha s\u0131k\u0131 d\u00fczenlemeler<\/b><\/a><span style=\"font-weight: 400\"> ve daha b\u00fcy\u00fck \u00f6d\u00fcllerle ba\u015far\u0131 ve ba\u015far\u0131s\u0131zl\u0131k aras\u0131ndaki \u00e7izgi olduk\u00e7a ince bir h\u00e2l alm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400\">K\u0131saca, ICO pazarlama stratejiniz ba\u015far\u0131 ve ba\u015far\u0131s\u0131zl\u0131k aras\u0131ndaki fark\u0131 olu\u015fturuyor. Harika bir \u00fcr\u00fcne sahip olabilirsiniz, ancak do\u011fru bir ICO pazarlama kampanyas\u0131 olmadan ba\u015far\u0131s\u0131zl\u0131\u011fa mahkumsunuz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00dcr\u00fcn\u00fcn\u00fcz zamanla de\u011fi\u015febilir, ancak genellikle ilk izlenim i\u00e7in yaln\u0131zca bir \u015fans\u0131n\u0131z olur. Bu nedenle, iyi planlanm\u0131\u015f bir ICO pazarlama stratejisi kesinlikle gereklidir. Profesyonelce y\u00fcr\u00fct\u00fclen bu strateji, projenizin ilk g\u00fcn\u00fcnden itibaren ba\u015far\u0131 \u015fans\u0131n\u0131z\u0131 art\u0131r\u0131r.<\/span><\/p>\n<h2><b>Web Sitesi: ICO Pazarlama Stratejinizin Temeli<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Her yap\u0131 gibi, dayan\u0131kl\u0131l\u0131\u011f\u0131 sa\u011flayan en \u00f6nemli unsur temeldir. G\u00fc\u00e7l\u00fc bir temel in\u015fa edin, uzun s\u00fcre ayakta duran sa\u011flam bir yap\u0131 elde edersiniz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Yanl\u0131\u015f temeller at\u0131n, maliyetleri d\u00fc\u015f\u00fcr\u00fcn ya da kestirme yollara ba\u015fvurun, yap\u0131 b\u00fcy\u00fck olas\u0131l\u0131kla \u00e7\u00f6ker. Web sitesi, ICO pazarlama stratejinizin temelidir. Mesaj\u0131n\u0131z\u0131n okundu\u011fu, g\u00fcvenin in\u015fa edildi\u011fi ve nihayetinde insanlar\u0131n yat\u0131r\u0131m yap\u0131p yapmayaca\u011f\u0131na karar verdi\u011fi yerdir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0130\u015fte web siteniz i\u00e7in bir ICO pazarlama kontrol listesi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0130yi yaz\u0131lm\u0131\u015f, \u015feffaf ve anla\u015f\u0131l\u0131r bir beyaz k\u00e2\u011f\u0131da ihtiya\u00e7 vard\u0131r. Bu, ICO\u2019nuzun omurgas\u0131n\u0131 olu\u015fturur. <\/span><b>Di\u011fer beyaz k\u00e2\u011f\u0131tlardan i\u00e7erik kopyalamay\u0131n<\/b><span style=\"font-weight: 400\">. Bu, ICO\u2019nuzun bir doland\u0131r\u0131c\u0131l\u0131k olarak alg\u0131lanmas\u0131na neden olabilecek en zararl\u0131 \u015feylerden biridir.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Web sitesi modern bir g\u00f6r\u00fcn\u00fcme sahip, net bir \u015fekilde tasarlanm\u0131\u015f ve kolay gezinilebilir olmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Profesyonelce haz\u0131rlanm\u0131\u015f, k\u0131sa bir a\u00e7\u0131klay\u0131c\u0131 video, dikkat \u00e7ekmenin ve mesaj\u0131n\u0131z\u0131 iletmenin harika bir yoludur.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u00fcm yarat\u0131c\u0131 materyaller ve grafikler uyumlu, net ve daha fazla ilgi uyand\u0131racak \u015fekilde tasarlanmal\u0131d\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Web sitesi, potansiyel yat\u0131r\u0131mc\u0131lar\u0131 harekete ge\u00e7irecek net bir harekete ge\u00e7irici mesaj (CTA) i\u00e7ermelidir.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u015eeffaf ve \u00e7ekici bir e-posta kay\u0131t formu sunulmal\u0131d\u0131r. B\u00fcltenler, g\u00fcncellemeler veya \u00f6zel teklifler gibi e-posta listelerine g\u00f6n\u00fcll\u00fc olarak kaydolabilirsiniz<\/span><b>.<\/b><span style=\"font-weight: 400\"> Bu, ilgili bir kitleye ula\u015fmak i\u00e7in harika bir y\u00f6ntemdir.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Web sitesi, kaliteli i\u00e7erik ve iyi planlanm\u0131\u015f bir sayfa i\u00e7i SEO stratejisiyle tam anlam\u0131yla SEO\u2019ya uygun hale getirilmelidir.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">G\u00fcven olu\u015fturmak i\u00e7in, t\u00fcm kilit ekip \u00fcyelerinizin isimlerini ve LinkedIn profillerine ba\u011flant\u0131lar\u0131n\u0131 listelemeniz \u00f6nerilir. Projeniz ne kadar \u015feffaf olursa, o kadar g\u00fcven in\u015fa edersiniz.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Vizyonunuzu, bir yol haritas\u0131n\u0131 ve etkinliklerin zaman \u00e7izelgesini web sitesinde mutlaka sergileyin.<\/span><\/li>\n<\/ul>\n<h2><b>SEO\u2019nun \u00d6nemi<\/b><\/h2>\n<p><span style=\"font-weight: 400\">SEO (Arama Motoru Optimizasyonu), genellikle ICO pazarlama stratejisinin g\u00f6zden ka\u00e7an bir par\u00e7as\u0131d\u0131r. Ancak ihmal edilirse, ICO projenizin ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7lanmas\u0131na neden olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ak\u0131ll\u0131ca, iyi ara\u015ft\u0131r\u0131lm\u0131\u015f ve profesyonelce uygulanan bir sayfa i\u00e7i SEO stratejisi, bir\u00e7ok \u00f6nemli zorlu\u011fu a\u015fabilir. Sayfa d\u0131\u015f\u0131 SEO stratejileri, hedef kitlenize ula\u015fmak i\u00e7in b\u00fcy\u00fck bir avantaj sa\u011flar. Uzun vadeli ICO pazarlama \u00e7\u00f6z\u00fcmleri sunar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do\u011fru \u015fekilde uyguland\u0131\u011f\u0131nda SEO, hedeflenen ve ilgili trafi\u011fin maliyet etkin, uzun vadeli bir kayna\u011f\u0131n\u0131 sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">S\u00fcrekli bir SEO stratejisi, rakiplerin olas\u0131 sald\u0131r\u0131lar\u0131n\u0131 ve olumsuzluklar\u0131 en aza indiren \u00c7evrimi\u00e7i \u0130tibar Y\u00f6netimi (ORM) i\u00e7erir.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SEO, bir ICO\u2019nun ba\u015far\u0131l\u0131 olup olmayaca\u011f\u0131n\u0131 belirleyen bir marka olu\u015fturma s\u00fcrecidir.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Yerle\u015fik bir SEO stratejisine sahip olmak, potansiyel yat\u0131r\u0131mc\u0131lara uzun vadeli bir projede yer ald\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterir. Bu, sadece k\u0131sa s\u00fcreli, bug\u00fcn var, yar\u0131n yok bir ICO olmad\u0131\u011f\u0131n\u0131z\u0131 kan\u0131tlar. G\u00f6r\u00fcn\u00fcr bir SEO stratejisi olmadan, yat\u0131r\u0131mc\u0131lar aras\u0131nda doland\u0131r\u0131c\u0131l\u0131k endi\u015feleri olu\u015fabilir ve bu da onlar\u0131 uzakla\u015ft\u0131rabilir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">ICO reklamlar\u0131na y\u00f6nelik d\u00fczenlemeler s\u0131k\u0131la\u015ft\u0131k\u00e7a ve <\/span><a href=\"https:\/\/www.cnbc.com\/2018\/03\/26\/twitter-bans-cryptocurrency-advertising-joining-other-tech-giants-in-crackdown.html\" rel=\"nofollow\" target=\"_blank\"><b>pazarlama kanallar\u0131 2018\u2019de darald\u0131k\u00e7a,<\/b><\/a><span style=\"font-weight: 400\"> bu zorluklarla ba\u015fa \u00e7\u0131kmak \u00f6nemlidir. \u0130yi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f ve profesyonel bir SEO stratejisi, ICO pazarlama stratejilerinin temel ta\u015f\u0131 haline gelmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400\">ICO\u2019lar\u0131n an\u0131nda sonu\u00e7 bekleyen do\u011fas\u0131 gere\u011fi, hedefe y\u00f6nelik SEO stratejileri s\u0131kl\u0131kla ihmal edilir. Ancak, dikkatlice planlanm\u0131\u015f ve profesyonelce uygulanm\u0131\u015f bir SEO stratejisi, uzun vadeli ICO ba\u015far\u0131s\u0131n\u0131n anahtar\u0131d\u0131r. Bu nedenle, kesinlikle g\u00f6z ard\u0131 edilmemelidir.<\/span><\/p>\n<h2><b>Medya \u0130leti\u015fimi ve PR<\/b><\/h2>\n<p><span style=\"font-weight: 400\">SEO ile optimize edilmi\u015f web sitesi haz\u0131rland\u0131 ve art\u0131k mesaj\u0131n\u0131z\u0131 ve ICO projenizi d\u00fcnyaya duyurma zaman\u0131 geldi.<\/span><\/p>\n<h3><b>Bas\u0131n B\u00fcltenleri<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Bas\u0131n b\u00fcltenleri, mesaj\u0131n\u0131z\u0131 yayman\u0131n g\u00fcvenilir ve etkili y\u00f6ntemlerinden biridir. B\u00fcltenin profesyonelce yaz\u0131lm\u0131\u015f olmas\u0131 ve do\u011fru platformlara eklenmesi \u00f6nemlidir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bu i\u015flem \u015firket i\u00e7inde yap\u0131labilir. Ancak bir <\/span><a href=\"https:\/\/nuco.io\/\" rel=\"nofollow\" target=\"_blank\"><b>ICO pazarlama ajans\u0131,<\/b><\/a><span style=\"font-weight: 400\"> bu pazarlama kanal\u0131n\u0131 daha etkili hale getirebilir. Ajans\u0131n sundu\u011fu uzmanl\u0131k, deneyim ve ili\u015fkiler, geleneksel y\u00f6ntemleri optimize etmek i\u00e7in \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Baz\u0131 \u00fccretsiz siteler bas\u0131n b\u00fclteninizi yay\u0131nlayabilir. Ancak en \u00fcst d\u00fczey sitelerden en y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fck ve eri\u015fim sa\u011flamak istiyorsan\u0131z, premium \u00fccretleri \u00f6demeye haz\u0131rl\u0131kl\u0131 olun.<\/span><\/p>\n<h3><b>Misafir Yaz\u0131lar ve Makaleler<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Hedef kitlenize ula\u015fman\u0131n etkili yollar\u0131ndan biri de, ilgili ve pop\u00fcler web sitelerinde makalelerinizin yay\u0131nlanmas\u0131d\u0131r. \u0130yi yaz\u0131lm\u0131\u015f, ilgi \u00e7ekici ve bilgilendirici bir makale hedef kitleye kolayca ula\u015f\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">B\u00f6yle bir makalenin \u00fcst d\u00fczey bir sitede yay\u0131nlanmas\u0131 ise paha bi\u00e7ilemezdir.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Siteler \u00fccretli veya \u00fccretsiz olabilir, ve bir\u00e7ok \u00fcst d\u00fczey site makaleleri \u00fccretsiz olarak yay\u0131nlar. ICO pazarlama firmalar\u0131n\u0131n sahip oldu\u011fu ili\u015fkiler ve deneyim bu noktada b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00c7\u00fcnk\u00fc kaliteli i\u00e7erik \u00fcretmek ve bu i\u00e7erikleri do\u011fru yerlere yay\u0131mlamak her zaman kolay de\u011fildir. Misafir yaz\u0131lar ve makaleler, SEO stratejiniz i\u00e7in b\u00fcy\u00fck bir avantaj sa\u011flayabilir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00d6zellikle, do-follow backlinklere sahip i\u00e7erikler, sitenizin otoritesini art\u0131rmak i\u00e7in olduk\u00e7a etkili olabilir.<\/span><\/p>\n<h3><b>Coin Listeleri<\/b><\/h3>\n<p><span style=\"font-weight: 400\">ICO\u2019nuzun \u00fcst d\u00fczey, uzmanla\u015fm\u0131\u015f sitelerde listelenmesi, t\u00fcm ICO pazarlama stratejilerinin ayr\u0131lmaz bir par\u00e7as\u0131 olmal\u0131d\u0131r. Halka arzdan \u00f6nce, ICO listeleri, projenize g\u00fcvenilirlik ve g\u00f6r\u00fcn\u00fcrl\u00fck kazand\u0131rman\u0131n temel yollar\u0131ndan biridir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00dcst d\u00fczey siteler elbette y\u00fcksek maliyetli olacakt\u0131r. Ancak ICO pazarlama b\u00fct\u00e7esine dahil edilmelidir. \u00dccretsiz siteler de bulunabilir, ancak bu siteler, premium sitelerin sundu\u011fu eri\u015fim ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sa\u011flayamaz.<\/span><\/p>\n<h2><b>PPC: Zor Ama \u0130mk\u00e2ns\u0131z De\u011fil<\/b><\/h2>\n<p><span style=\"font-weight: 400\">PPC (T\u0131klama Ba\u015f\u0131na \u00d6deme) reklamlar\u0131, 2018 y\u0131l\u0131nda ICO\u2019nuzu tan\u0131tman\u0131n muhtemelen en zorlay\u0131c\u0131 y\u00f6ntemidir. 2017\u2019ye k\u0131yasla, ICO reklamlar\u0131n\u0131 tan\u0131tmak daha da zorla\u015ft\u0131.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/2018\/jan\/31\/facebook-bans-ads-cryptocurrencies-scams\" rel=\"nofollow\" target=\"_blank\"><b>Facebook,<\/b><\/a> <a href=\"https:\/\/cointelegraph.com\/news\/crypto-ads-ban-is-temporary-according-to-linkedins-co-founder\" rel=\"nofollow\" target=\"_blank\"><b>LinkedIn<\/b><\/a><span style=\"font-weight: 400\"> ve en son olarak <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-03-26\/twitter-joins-facebook-google-in-banning-crypto-coin-sale-ads\" rel=\"nofollow\" target=\"_blank\"><b>Twitter\u2019\u0131n<\/b><\/a><span style=\"font-weight: 400\"> ald\u0131\u011f\u0131 yasak kararlar\u0131, etkili bir pazarlama y\u00f6nteminin sonunu getirdi.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Durumu daha da zorla\u015ft\u0131ran bir di\u011fer geli\u015fme ise <\/span><a href=\"https:\/\/www.theguardian.com\/technology\/2018\/mar\/14\/google-bans-bitcoin-adverts-cryptocurrency-crackdown\" rel=\"nofollow\" target=\"_blank\"><b>Google\u2019\u0131n Haziran 2018\u2019den itibaren ICO reklamlar\u0131n\u0131 yasaklamas\u0131.\u00a0<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400\">Yine de, banner reklamlar sunan bir\u00e7ok uzman kripto sitesi, blog, haber platformu ve a\u011f bulunmaktad\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ancak bu pazar\u0131n giderek daralmas\u0131 ve rekabetin artmas\u0131 durumu daha da zorla\u015ft\u0131r\u0131yor. Bu nedenle 2018, her ICO PPC pazarlama stratejisinde daha yenilik\u00e7i d\u00fc\u015f\u00fcnmeyi ve farkl\u0131 yollar ke\u015ffetmeyi gerektiriyor.<\/span><\/p>\n<h2><b>ICO\u2019lar ve E-posta Pazarlamas\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400\">E-posta pazarlamas\u0131, h\u00e2l\u00e2 b\u00fcy\u00fck \u00f6d\u00fcller kazand\u0131rabilecek daha geleneksel bir pazarlama kanal\u0131d\u0131r. Ancak PPC (T\u0131klama Ba\u015f\u0131na \u00d6deme) gibi, bu y\u00f6ntem de 2018 y\u0131l\u0131nda yasaklar ve k\u0131s\u0131tlamalar nedeniyle daha zordur.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">En b\u00fcy\u00fck e-posta hizmet sa\u011flay\u0131c\u0131lar\u0131ndan biri olan MailChimp, <\/span><a href=\"https:\/\/techcrunch.com\/2018\/03\/30\/mailchimp-clarifies-its-anti-ico-policy\/\" rel=\"nofollow\" target=\"_blank\"><b>ICO postalar\u0131n\u0131 yasaklam\u0131\u015f<\/b><\/a><span style=\"font-weight: 400\"> olsa da, ba\u015fka sa\u011flay\u0131c\u0131lar bulunmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400\">ICO\u2019lar i\u00e7in herhangi bir e-posta pazarlama stratejisi \u00e7ok dikkatli bir \u015fekilde y\u00f6netilmelidir. Bireylere a\u00e7\u0131k r\u0131zalar\u0131 olmadan e-posta g\u00f6ndermek, yaln\u0131zca itibar\u0131n\u0131z\u0131 zedelemekle kalmaz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ayn\u0131 zamanda a\u011f\u0131r para cezalar\u0131na yol a\u00e7abilir ve gelecekteki e-posta g\u00f6nderim yeteneklerinizi de s\u0131n\u0131rlayabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400\">E-posta pazarlamas\u0131nda en iyi yakla\u015f\u0131m, kendi g\u00f6n\u00fcll\u00fc (opted-in) e-posta listenizi olu\u015fturmakt\u0131r. Ancak bu zaman al\u0131r ve en h\u0131zl\u0131 ICO pazarlama \u00e7\u00f6z\u00fcm\u00fc de\u011fildir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bir ICO pazarlama ajans\u0131, kendi g\u00f6n\u00fcll\u00fc e-posta listelerini sunabilir. Bu da harika bir yat\u0131r\u0131m getirisi (ROI) sa\u011flayabilir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">E-posta pazarlamas\u0131nda k\u0131sa yollara ba\u015fvurmak k\u0131sa vadede sonu\u00e7lar getirebilir. Ancak, bu durum uzun vadede daha fazla zarar verebilir.<\/span><\/p>\n<h2><b>Sosyal Medya Y\u00f6netimi ve Topluluklar<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Her ba\u015far\u0131l\u0131 ICO pazarlama plan\u0131n\u0131n temel unsurlar\u0131ndan biri, sosyal medya ve topluluk y\u00f6netimidir. Kripto toplulu\u011fu olduk\u00e7a bilgili ve g\u00fc\u00e7l\u00fcd\u00fcr; bir ICO\u2019nun ba\u015far\u0131ya ula\u015fmas\u0131n\u0131 sa\u011flayabilir ya da ba\u015far\u0131s\u0131zl\u0131\u011fa s\u00fcr\u00fckleyebilir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bu nedenle, toplulu\u011fun g\u00fcvenini kazanmak bir \u00f6ncelik olmal\u0131d\u0131r. ICO\u2019nun nas\u0131l sunuldu\u011fu ve kime hitap etti\u011fi, ba\u015far\u0131s\u0131n\u0131 belirleyecektir. \u0130\u015fte ilgilenen taraflara ula\u015fmak i\u00e7in kullan\u0131labilecek en iyi \u00fccretsiz ICO pazarlama kanallar\u0131:<\/span><\/p>\n<p><b>Reddit:<\/b><span style=\"font-weight: 400\"> Reddit toplulu\u011fu, bilgili ve ele\u015ftirel bir kitledir. G\u00fcvenini kazan\u0131rsan\u0131z, ICO\u2019nuzu ba\u015far\u0131l\u0131 k\u0131lmak i\u00e7in b\u00fcy\u00fck bir ad\u0131m atm\u0131\u015f olursunuz. Subreddit\u2019ler olu\u015fturmak ve mevcut ba\u015fl\u0131klara yorum yapmak, \u015fa\u015f\u0131rt\u0131c\u0131 derecede y\u00fcksek bir g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayabilir.<\/span><\/p>\n<p><b>Facebook Gruplar\u0131:<\/b><span style=\"font-weight: 400\"> Facebook\u2019ta ICO reklam\u0131na izin verilmiyor. Ancak ICO, kripto paralar ve blockchain konular\u0131na ilgi duyan bir\u00e7ok pop\u00fcler grup var. Ayr\u0131ca, kendi ilgili toplulu\u011funuzu olu\u015fturmak i\u00e7in de g\u00fc\u00e7l\u00fc bir f\u0131rsat sunar.<\/span><\/p>\n<p><b>Twitter:<\/b><span style=\"font-weight: 400\"> Reklama izin verilmemesi bak\u0131m\u0131ndan Facebook\u2019a benzese de, Twitter hala kripto toplulu\u011fu i\u00e7in \u00e7ok pop\u00fcler bir platformdur. Y\u00fcz binlerce takip\u00e7isi olan etkileyiciler, ICO pazarlamas\u0131 i\u00e7in hedef al\u0131nabilir.<\/span><\/p>\n<p><b>Telegram:<\/b><span style=\"font-weight: 400\"> Telegram, en h\u0131zl\u0131 b\u00fcy\u00fcyen sosyal medya platformlar\u0131ndan biridir. Ba\u015flang\u0131c\u0131ndan itibaren kripto toplulu\u011fu taraf\u0131ndan s\u0131cak bir \u015fekilde kar\u015f\u0131lanm\u0131\u015f ve pop\u00fclaritesi artmaya devam etmektedir.<\/span> <span style=\"font-weight: 400\">Telegram\u2019da pazarlama yapmak ka\u00e7\u0131r\u0131lmamas\u0131 gereken bir f\u0131rsatt\u0131r.<\/span><\/p>\n<p><b>Uzmanla\u015fm\u0131\u015f Forumlar:<\/b><span style=\"font-weight: 400\"> Bitcointalk.org ve di\u011fer baz\u0131 uzmanla\u015fm\u0131\u015f forumlar, kripto toplulu\u011fu taraf\u0131ndan yayg\u0131n bir \u015fekilde okunur. Hat\u0131r\u0131 say\u0131l\u0131r bir etki g\u00fcc\u00fcne sahiptir.<\/span><\/p>\n<p><b>Quora Tart\u0131\u015fmalar\u0131:<\/b><span style=\"font-weight: 400\"> Pop\u00fcler ve s\u00fcrekli g\u00fcncellenen konular, ICO mesaj\u0131n\u0131z\u0131 iletmek i\u00e7in \u00f6nemli bir f\u0131rsatt\u0131r. Bu f\u0131rsatlar, y\u00fcksek d\u00fczeyde g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flar. (<\/span><a href=\"https:\/\/www.quora.com\/topic\/Initial-Coin-Offerings-ICO\" rel=\"nofollow\" target=\"_blank\"><b>\u00f6rnek<\/b><\/a><span style=\"font-weight: 400\">)<\/span><\/p>\n<p><b>LinkedIn Gruplar\u0131:<\/b><span style=\"font-weight: 400\"> LinkedIn gruplar\u0131 (<\/span><a href=\"https:\/\/www.linkedin.com\/groups\/6580131\/profile\" rel=\"nofollow\" target=\"_blank\"><b>\u00f6rne\u011fin<\/b><\/a><span style=\"font-weight: 400\">), binlerce \u00fcyeye sahiptir, \u00fccretsizdir ve olduk\u00e7a hedefli ve bilgili bir kitleye ula\u015fman\u0131z\u0131 sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sosyal medya ve topluluk y\u00f6netim kanallar\u0131ndan en iyi \u015fekilde yararlanmak i\u00e7in, bilgili bir pazarlama y\u00f6neticisi gereklidir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bu ki\u015fi, sosyal topluluklar\u0131 izleyip i\u00e7erik yay\u0131nlayabilir ve onlarla etkile\u015fim kurabilir. A\u011f\u0131zdan a\u011fza reklam en iyi ve en ucuz reklam bi\u00e7imidir. Bu topluluklar s\u0131n\u0131rs\u0131z d\u00fczeyde g\u00f6r\u00fcn\u00fcrl\u00fck sunar.<\/span><\/p>\n<h2><b>Bounty Programlar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Bounty programlar\u0131, 2017 y\u0131l\u0131nda bir\u00e7ok ba\u015far\u0131l\u0131 ICO pazarlama stratejisinde \u00f6nemli bir rol oynad\u0131. 2018\u2019de de ayn\u0131 ba\u015far\u0131y\u0131 g\u00f6rmeye devam ediyoruz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cBounty\u201d te\u015fvikler ve \u00f6d\u00fcller sunmak, ICO \u00f6ncesinde yat\u0131r\u0131mc\u0131 ilgisini toplaman\u0131n etkili bir yoludur. Ayr\u0131ca, ICO sonras\u0131nda payda\u015flar\u0131 ba\u011fl\u0131 tutmak i\u00e7in de kullan\u0131\u015fl\u0131 bir y\u00f6ntem oldu\u011fu kan\u0131tlanm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400\">2017\u2019de ayr\u0131ca airdroplar\u0131n (\u00fccretsiz token da\u011f\u0131t\u0131m\u0131) artan bir \u015fekilde kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Bu, dikkatlice y\u00f6netilmesi gereken bir ICO pazarlama y\u00f6ntemidir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hi\u00e7 token da\u011f\u0131tmamak ya da \u00e7ok az da\u011f\u0131tmak, pop\u00fcler bir pazarlama y\u00f6nteminden yeterince faydalanamaman\u0131za yol a\u00e7abilir. \u00c7ok fazla token da\u011f\u0131tmak ise projenizin bir doland\u0131r\u0131c\u0131l\u0131k gibi alg\u0131lanmas\u0131 ya da projenizin s\u00fcrd\u00fcr\u00fclebilirli\u011fini olumsuz etkileme riski ta\u015f\u0131yabilir.<\/span><\/p>\n<h2><b>Kendinizi G\u00f6sterin<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Anla\u015fmalar\u0131 sonu\u00e7land\u0131rma s\u00f6z konusu oldu\u011funda, y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmekten daha iyi bir y\u00f6ntem yoktur. Blockchain ve kripto etkinliklerine, konferanslara ve roadshowlara kat\u0131lmak \u00f6nemlidir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bu t\u00fcr etkinlikler, projenizi halka arz \u00f6ncesinde ve sonras\u0131nda tan\u0131tmak i\u00e7in harika bir f\u0131rsat sunar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">M\u00fcmk\u00fcn olan her yerde, CEO\u2019nun veya kurucular\u0131n bu etkinliklere kat\u0131lmas\u0131 \u015fiddetle tavsiye edilir. G\u00fcven in\u015fa etmek ve anla\u015fmalar\u0131 ger\u00e7ekten kapatmak i\u00e7in daha iyi bir yol yoktur.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bu t\u00fcr etkinliklere kat\u0131lmak veya sponsor olmak maliyetli olabilir, \u00f6zellikle de seyahat gerekiyorsa. Ancak, sa\u011flad\u0131klar\u0131 yat\u0131r\u0131m getirisi (ROI) muazzamd\u0131r ve her ICO pazarlama b\u00fct\u00e7esine dahil edilmelidir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bu etkinliklere kat\u0131lmazsan\u0131z, ICO\u2019nuzu ba\u015far\u0131s\u0131zl\u0131\u011fa s\u00fcr\u00fcklemi\u015f olursunuz; g\u00fc\u00e7leri o kadar b\u00fcy\u00fck.<\/span><\/p>\n<h2><b>2018\u2019de ICO Pazarlamas\u0131: F\u0131rsatlar ve Zorluklar<\/b><\/h2>\n<p><span style=\"font-weight: 400\">2018\u2019de ICO\u2019nuzu pazarlamak, 2017\u2019de oldu\u011fundan \u00e7ok daha farkl\u0131 bir durumu temsil ediyor. Daha fazla d\u00fczenleyici zorluk, daha fazla reklam yasa\u011f\u0131 ve 2017\u2019ye k\u0131yasla \u00e7ok daha b\u00fcy\u00fck bir rekabet var.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">ICO\u2019nuzun ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in \u00e7ok y\u00f6nl\u00fc bir pazarlama yakla\u015f\u0131m\u0131 benimsemelisiniz. Ayr\u0131ca, deneyimli ve yenilik\u00e7i bir ICO pazarlama ekibinden yard\u0131m alman\u0131z da gereklidir.<\/span><\/p>\n<p><span style=\"font-weight: 400\">T\u00fcm pazarlamay\u0131 \u015firket i\u00e7inde yapmak, genellikle m\u00fcmk\u00fcn de\u011fil ve ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7lanabilir. Kullanabilece\u011finiz kanallar\u0131 ve f\u0131rsatlar\u0131 tam anlam\u0131yla optimize etmek i\u00e7in ne yapt\u0131\u011f\u0131n\u0131z\u0131 bilmeniz gerekiyor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00c7\u00fcnk\u00fc o ilk izlenim, ICO\u2019nuzun ba\u015far\u0131l\u0131 olup olmayaca\u011f\u0131n\u0131 belirleyebilir ve ikinci bir \u015fans\u0131n\u0131z olmayacak. \u00dcr\u00fcn\u00fcn\u00fcz de\u011fi\u015febilir, ancak projenizin b\u0131rakt\u0131\u011f\u0131 ilk izlenim hi\u00e7bir zaman de\u011fi\u015ftirilemez.<\/span><\/p>\n<p><span style=\"font-weight: 400\">2018\u2019de i\u015fler daha da zorla\u015ft\u0131. \u0130nsanlar, artan <\/span><a href=\"https:\/\/www.financemagnates.com\/cryptocurrency\/news\/another-ico-another-scam-fake-telegram-ico-firm-registers-uk\/\" rel=\"nofollow\" target=\"_blank\"><b>doland\u0131r\u0131c\u0131 ICO\u2019lara<\/b><\/a><span style=\"font-weight: 400\"> kar\u015f\u0131 daha temkinli, d\u00fczenlemeler s\u0131k\u0131la\u015ft\u0131r\u0131l\u0131yor ve yat\u0131r\u0131mc\u0131lar daha dikkatli.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">2018\u2019de ICO pazarlama stratejinizi \u00e7ok daha ak\u0131ll\u0131ca ve yo\u011fun bir \u015fekilde \u00e7al\u0131\u015farak olu\u015fturman\u0131z gerekiyor. Ancak, do\u011fru bir stratejiyle \u00e7al\u0131\u015f\u0131rsan\u0131z, ICO\u2019nuzun sonunda b\u00fcy\u00fck \u00f6d\u00fcller sizi bekliyor.<\/span><\/p>\n<p><b>Yazar Hakk\u0131nda:<\/b><span style=\"font-weight: 400\"> On Yavin, <\/span><a href=\"https:\/\/www.cointelligence.com\/\" rel=\"nofollow\" target=\"_blank\"><b>Cointelligence\u2019\u0131n<\/b><\/a><span style=\"font-weight: 400\"> kurucu orta\u011f\u0131d\u0131r. Cointelligence, ger\u00e7ek zamanl\u0131 kripto ekonomisi piyasa verilerini izlemek ve analiz etmek i\u00e7in bir platformdur. On, 20 y\u0131l\u0131 a\u015fk\u0131n teknoloji sekt\u00f6r\u00fcnde deneyime sahip bir seri giri\u015fimci ve melek yat\u0131r\u0131mc\u0131d\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">SEO, PPC ve \u00c7evrimi\u00e7i \u0130tibar Y\u00f6netimi (ORM) konular\u0131nda derin bir bilgiye sahiptir. Ayr\u0131ca, bu alanlarda pratik deneyimi olan bir \u00e7evrimi\u00e7i pazarlama uzman\u0131d\u0131r. Hukuk diplomas\u0131na (LLB) sahip olan On, ayn\u0131 zamanda \u0130srail Barosu taraf\u0131ndan onaylanm\u0131\u015f bir avukatt\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ICO pazarlama stratejiniz, ba\u015far\u0131 ve ba\u015far\u0131s\u0131zl\u0131k aras\u0131ndaki fark\u0131 yarat\u0131r. En iyi \u00fcr\u00fcne sahip olabilirsiniz. Ancak do\u011fru bir ICO pazarlama kampanyas\u0131 olmadan ba\u015far\u0131s\u0131zl\u0131\u011fa mahkumsunuz.\u00a0 Potansiyel bir yat\u0131r\u0131mc\u0131y\u0131 ikna etmek i\u00e7in yaln\u0131zca bir \u015fans\u0131n\u0131z vard\u0131r. Bu rehber, bilmeniz gereken her \u015feyi size \u00f6\u011fretecek. Haz\u0131rsan\u0131z haydi ba\u015flayal\u0131m! ICO Pazarlamas\u0131 Hakk\u0131nda 2018\u2019de Bilmeniz Gereken Her \u015eey E\u011fer 2017\u2019nin bir..<\/p>\n","protected":false},"author":135934,"featured_media":15844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[427],"tags":[],"coin":[330],"class_list":["post-15837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rehberler"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ICO Pazarlamas\u0131: ICO Pazarlama Stratejinizi Olu\u015fturmak Rehber - 99bitcoins TR<\/title>\n<meta name=\"description\" content=\"ICO pazarlamas\u0131 ile ilgili ipu\u00e7lar\u0131 ve stratejiler. Etkili y\u00f6ntemler, zorluklar ve f\u0131rsatlar hakk\u0131nda her \u015feyi \u00f6\u011frenin. ICO i\u00e7in temel rehber!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/99bitcoins.com\/tr\/rehberler\/ico-pazarlama-stratejinizi-olusturmak-icin-rehber\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICO Pazarlamas\u0131: ICO Pazarlama Stratejinizi Olu\u015fturmak Rehber - 99bitcoins TR\" \/>\n<meta property=\"og:description\" content=\"ICO pazarlamas\u0131 ile ilgili ipu\u00e7lar\u0131 ve stratejiler. Etkili y\u00f6ntemler, zorluklar ve f\u0131rsatlar hakk\u0131nda her \u015feyi \u00f6\u011frenin. 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