The Bitcoin Foundation introduced a new brand identity and website with a focus on the power of Bitcoin to unlock potential for global financial inclusion, stable money supply in countries with monetary instability, modernization of cumbersome and expensive legacy financial systems, and increased dignity for human beings around the world.
“Most people don’t understand the inner workings of the credit card or banking system. And by and large, they don’t care. They just want to know that it works and how it affects them. For most people, the deluge of information on Bitcoin is too overwhelming and confusing,” commented Jinyoung Lee Englund, Director of Marketing & Communications.
She added, “Whether you’re a family member disheartened by the 3-15% you pay in remittance fees whenever you send financial support to family overseas or a nonprofit trying to reclaim the 20-30% lost due to fees and inefficiencies in traditional financial services, you now have a ‘one stop shop’ to go to for the best and reliable information and resources on Bitcoin.”
Late last year, in the spirit of transparency, the foundation board voted to make the member forums open and readable by the general public. However, further attempts to update the existing website to reflect the foundation’s operations and activities proved to be costly, challenging and time consuming. It became apparent that an overhaul of the entire technological infrastructure was imperative.
“We had two main goals: build a dynamic communications platform that enables us to share Bitcoin’s world changing benefits so that anyone with any background could easily understand, and be a valuable resource hub for the Bitcoin community,”said Jon Matonis, Executive Director of the Bitcoin Foundation.
The new website’s improved technical infrastructure empowers the team to make real-time changes as well as sets the stage for the buildout of interactive affiliate and membership portals due in early October. In keeping with the foundation’s core value of decentralization, instead of creating original content, the foundation is committed to crowdsourcing and highlighting people and organizations such as Bitcoin.org, Bitnodes.io, Bitcoinfilm.org, and Xapo who are already creating valuable community resources.
Under “Join”, new visitors can read about the foundation’s work to date including but not limited to the ongoing standardization and development of the Bitcoin core protocol and software through the compensation of three full time developers and the administration of a technical grant program. In addition, the foundation has served as the leading advisors and trade organization in the industry for fostering a safe and sane regulatory environment in the U.S. as well as abroad. Lastly, the foundation works to broaden the reach of Bitcoin education by hosting the annual big tent bitcoin conference, supporting community resources and establishing outreach partners.
Thanks to the new platform, resources such as General Counsel Patrick Murck’s written testimony to the first U.S. Senate Hearing on Bitcoin last November, Regulatory Affairs Committee Chairman Marco Santori’s written testimony to the first hearing on the “BitLicense” this past January, core development updates and newsletters that sum up the foundation’s activities on a quarterly basis are now all easily accessible. Stay tuned for additional resources to be added in the coming weeks and months.
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