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How are the big brands looking at Bitcoin?

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Bitcoin still has a lot to prove, especially to the big companies. The main brands seem reluctant in accepting Bitcoin, but there are some signs that might show this situation is about to change… or, at least, to be contoured.

Some huge names like Amazon are joining the crypto-revolution and this isn’t stopping here. A lot of big websites already take donations and payments in Bitcoin – like The Pirate Bay or WordPress – and more are about to make part of this universe.

Besides these examples, there are some other places where you can spend your Bitcoins. The Humble Bundle is a good example, as well as BitPremier, a place where you can buy luxury items previously owned by celebrities, and don’t forget of Souvenirs from Russia. However, what do these brands mean to Bitcoin? Are they enough to attract more potential users to join cryptocurrency? This remains to be seen.

However, a new option came up recently, one that has the ability to gather the big fashion brands and Bitcoin in the same package: we’re talking about Bitfash, a new platform that allows clients to buy products from worldwide famous brands like Zara and pay with digital currency.

Bitfash is like the middle man that wins a small fee for each transaction, but is simultaneously showing to the famous companies how positive the adoption of Bitcoin can be, This can be the true answer to contour the reluctance that these brands are showing to Bitcoin.

Platforms like Bitfash can prove that Bitcoin is a great alternative to online payments. And maybe, just maybe, they start to change their mind about cryptocurrency.


Maria is an experienced journalist currently living in the UK. She has been writing about Bitcoin and the altcoin universe since 2013. She is also a member of the Lifeboat Foundation's New Money Systems Board and a big cryptocurrency supporter.

View all Posts by Maria Santos

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